Marketing Analytics
This course explores how organizations optimize digital marketing tools to drive results. Many companies use digital marketing tools to improve performance, but the best results come from an understanding of the process and technical approach. From there, marketing, sales and product professionals can develop a custom strategy that exploits their unique competitive advantages.
Workshop Snapshot
Date
Format
In person on the University of Denver campus
Cost
$1,980 per participant
Discounts
A 15% discount is available for nonprofits, current or former military, government, DU alumni, Daniels corporate partners and three or more individuals from the same organization.
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Workshop Benefits
With a data-driven marketing strategy, you can exploit the power of data and advanced analytics to transform your campaign targeting and execution into an accelerator of sales and brand strength. Participants will:
- Align business strategy and marketing strategy to power growth
- Use data to identify new opportunities for market development
- Understand analytic techniques and algorithms to develop, reach and engage targets
- Measure customer experience, build lifetime value and improve Net Promoter Score®
- Promote adoption of these principles and techniques within your business
Key Faculty
Michael Myers
Michael Myers is an expert in the digital marketing industry who has taught in the Daniels College of Business, University of Denver for more than ten years.
Jed Summerton
Jed Summerton is a senior practitioner of data management, business analytics and predictive analytics, a consultant and executive and a teacher in the MBA and MSc programs at Daniels, where he also chairs the advisory board for the department of Business Information and Analytics.
More Details
Next Workshop: Interest list forming, please contact us for more information
Cost: $1,980 (non-credit, see details below)
Are you a DU staff member looking to register for credit?: Visit our Registration for DU Staff page.
Schedule and Format
This workshop will be offered in-person on the University of Denver campus. Class begins at 9 a.m. and ends at 4 p.m. each day, and lunch is included.
To prepare for this class you will need to complete a few short action items that generally take 20-30 minutes. Please expect an email two to three weeks before the class begins with details on how to complete these action items.
Participants taking the workshop for credit will have an assignment to complete at the end of the course.
Who Should Attend
This class is designed for marketing, sales, and product professionals interested in more effectively using data to meet organizational goals.
Tuition & Cost
Non-Credit: $1,980
Discounts are available for nonprofits, current or former military, government, DU alumni, Daniels corporate partners and three or more individuals from the same organization. Visit the program non-credit (pay with credit card) registration page or contact us for more information.
For Credit: 2 credit hours at DU’s tuition rate
For more information on DU’s current tuition rates, check the Registrar’s website
Should I take this for Credit or Non-Credit?
Non-Credit
This option is for participants who are not interested in receiving graduate level credit and are participating for professional development and to update their skills, knowledge and abilities. Upon request, Executive Education is pleased to provide a Certificate of Completion for professional development credit for any Executive Education workshop completed.
Credit – Graduate-Level Academic Credit
This option is for those interested in receiving graduate credits for their participation. In order to apply, you need to have completed your undergraduate degree and provide us with an unofficial transcript of that degree. These credits and your course grade will be on your official transcript. Please be aware that there is a mandatory assignment and once the workshop begins you are no longer able to switch your status from for-credit to non-credit.
*If you are a DU Employee wanting to use your tuition waiver, you will receive further instructions from Executive Education approximately 2 weeks prior to the start of your course.
**If you are in a Master’s degree program at DU, and want to take this class for elective credit, please contact us before you register for the class. Your academic advisor will need to be involved in the registration process and it will require prior approval.
If you are not sure which option to choose, please contact Camila for advising at Camila.Angelim@du.edu.
Cancellation Policy
If you need to cancel your registration for this workshop, you may transfer your enrollment to a future session, send someone to take your place, or cancel anytime up to seven business days prior to the start of the first class.
Classes requiring an assessment such as Insights cannot be refunded after the assessment has been taken. Your enrollment will be automatically transferred to the next class and you cannot send someone in your place.
If you provide us with less than seven business days’ notice or fail to attend, you will be liable for the entire workshop fee and your enrollment will be automatically transferred to the next class.