The Liniger Center on Franchising

The Future of Franchising

The Liniger Center on Franchising at the Daniels College of Business provides guidance, support and resources to those involved in all segments of the franchising industry. Created through a gift from David and Gail Liniger, the Center will be the preeminent resource and educational institution in the region for franchising and is the first of its kind west of the Mississippi.

Franchising accounts for more than $860 billion of business conducted in the United States.

Source: International Franchise Association 2023

Franchising is projected to add 157,000 new locations, add nearly 254,000 new jobs, and contribute $521 billion to the U.S. GDP in 2022.


Through our Franchise Business Model Master program individuals can develop broader knowledge and better competency in all subjects related to franchise management. Students can also round out their education in business fundamentals with workshops offered through the Daniels College of Business’s Executive Education program.


The Liniger Center on Franchising brings together a mutually supportive community of individuals passionate about franchising. We create opportunities for meaningful peer-to-peer connection through workshops and informal gatherings open to those interested in any aspect of the franchise industry.

Thought leadership

The Liniger Center facilitates relevant and applied research and scholarship on the most current and salient topics in the franchising space. Faculty from across academic disciplines will work in partnership with industry leaders to ensure that research is practical and applicable to real-world issues facing franchisors and franchisees.

The Franchise Business Model Mastery Program

The Franchise Business Model Mastery program is a series of courses designed for all individuals seeking to learn about franchising, the franchise model and the key tenets of business format franchising. It’s structured to help individuals develop broader knowledge and better competency in all aspects of franchise management.  

The program consists of an online prerequisite course followed by two dynamic, intensive in-person courses at the University of Denver. All three courses are eligible for CE credits from the International Franchise Association.

  • Introduction to Franchising—This 10-hour online course can be taken at any time and is a prerequisite to the other two courses in the series. (9 CFE Education credits)
  • The Franchisor Journey—A 3-day on-campus workshop that approaches all aspects of franchising from the franchisor’s perspective (16 CFE Education and 3 CFE Participation credits)
  • The Franchisee Journey—A 3-day on-campus workshop that approaches all aspects of franchising from the franchisee’s perspective (16 CFE Education and 3 CFE Participation credits)

Students can take the Journey workshops in either order or choose to take just one.

Learn more about Franchise Business Model Mastery Workshops


For more information, contact:

Kevin Betts

Kevin Betts

Sr. Executive Director, Liniger Center on Franchising

Upcoming Workshops

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13dec9:00 am4:00 pmDashboard in a Day Using Power BIOne-day Workshop


11janAll Day13The Franchisee JourneyThree-day workshop

31janAll DayEffective Communication Using Insights DiscoveryHalf-day Workshop


07marAll Day09The Franchisor JourneyThree-day workshop


About Dave and Gail Liniger

Dave and Gail Liniger have been helping others find success in business for 50 years. They co-founded RE/MAX in 1973, starting with a single office in Denver. RE/MAX has grown to be one of the largest real estate companies in the world, with approximately 7,000 offices and 125,000 agents around the globe. Together, the couple revolutionized the real estate industry and created a company based on a franchise model.

Dave is a member of the International Franchise Association’s Hall of Fame and has been featured in Entrepreneur, Forbes, Fortune, Inc., Success and other leading publications and media outlets across the globe. Gail Liniger was the first RE/MAX employee and, through 45 years of involvement and leadership, became the chief executive officer and vice chair of the Board of Directors, while building an organizational culture of collaboration, productivity, gratitude and giving.