Please visit DU’s COVID-19 website and subscribe to @uofdenver Twitter for updates regarding COVID-19.

Please visit DU’s COVID-19 website and subscribe to @uofdenver Twitter for updates regarding COVID-19.

The Liniger Center on Franchising

The future of franchising

The Liniger Center on Franchising at the Daniels College of Business will provide guidance, support and resources to those involved in all segments of the franchising industry through a combination of education, networking and thought leadership. Created through a gift from David and Gail Liniger, the Center will be the preeminent resource and educational institution in the region for franchising and the first of its kind west of the Mississippi.


The Liniger Center will offer non-credit courses on emerging issues and topics of interest for current and aspiring franchisers and franchisees.

Students can develop deep and specialized knowledge in courses tailored to the franchising world, such as:

  • Business Models for Franchising
  • Financial Models for Franchising
  • Legal Issues in Franchising
  • Franchising and Entrepreneurship
  • Franchise Operations
  • Real Estate and Site Selection
  • Marketing and Branding
  • Global Franchising
  • Franchising and Family Offices

The Center will also offer courses on the business skills that franchisers and franchisees need to succeed, such as:

  • Ethical Decision-Making
  • Conflict Resolution
  • Models of Leadership
  • Negotiation
  • Data-driven Decision-Making
  • Financial Analysis
  • Digital Marketing

These courses will also prepare participants for the Certified Franchise Executive exam, in partnership with the International Franchise Association.

Franchising accounts for more than $787 billion of business conducted in the United States.

Franchising is projected to add 17,000 new locations, add nearly 260,000 new jobs, and contribute $501 billion to the U.S. GDP in 2022.

Source: FRANdata 2022


An important role for the Center will be to bring together a mutually supportive community of individuals passionate about franchising. The Center will create opportunities for peer-to-peer networking such as:

  • educational workshops on current trends/business topics
  • case studies on situations currently faced by individuals and companies
  • informal gatherings in an environment of trust, collaboration and confidentiality

Together, franchisees and franchisors will explore sustainable and timeless concepts to develop solutions to the ever-changing challenges facing the franchise industry today.

Thought Leadership

The Center will facilitate relevant and applied research on the most current and salient topics in the franchising space, establishing itself as a thought leader in the industry. This research will be supported by faculty members and researchers from across academic disciplines, including the Franklin L. Burns School of Real Estate and Construction Management, the Fritz Knoebel School of Hospitality Management, and the Reiman School of Finance. The Center will facilitate the development of original case studies as well, to promote situational and applied learning in its courses.

Faculty will partner with industry leaders to ensure that the research is practical and applicable to the challenges faced by franchisors and franchisees. The Center will also leverage opportunities to collaborate with unique business and educational organizations across the DU campus—for example, with the University’s interdisciplinary entrepreneurial initiative, Entrepreneurship@DU, or with the Bailey Program for Family Enterprise.

About Dave and Gail Liniger

Dave and Gail Liniger have been helping others find success in business for 50 years. They co-founded RE/MAX in 1973, starting with a single office in Denver. RE/MAX has grown to be one of the largest real estate companies in the world, with approximately 7,000 offices and 125,000 agents around the globe. Together, the couple revolutionized the real estate industry and created a company based on a franchise model.

Dave is a member of the International Franchise Association’s Hall of Fame and has been featured in Entrepreneur, Forbes, Fortune, Inc., Success and other leading publications and media outlets across the globe. Gail Liniger was the first RE/MAX employee and, through 45 years of involvement and leadership, became the chief executive officer and vice chair of the Board of Directors, while building an organizational culture of collaboration, productivity, gratitude and giving.