Liniger Center on Franchising


Purchasing a business ranks among the most significant decisions one might make in their life. Such a monumental choice warrants thorough research and understanding. In this course, we’ll guide you through the essential factors to consider when contemplating becoming a franchisee and trace the journey from inception to eventual exit. Throughout this process, we’ll spotlight pivotal milestones, potential challenges and strategies, to equip you with insights to drive success, boost performance and elevate brand value.

The Franchisee Journey

Upcoming Session: July 11-13, 2024

Format: 3 days in person on the University of Denver campus

Cost: $1,980

Certified Franchise Executive Program Credits: 16 CFE IFA LIVE Education credits.

Prerequisite: The online Introduction to Franchising course must be completed prior to attending this workshop.

Workshop Objectives

  • Learn and discuss the key elements in the journey of a franchisee
  • Evaluate the differences between the franchisor and the franchisee in their roles and responsibilities
  • Learn how to evaluate a franchise business to determine if it’s a “good fit”
  • Create a framework for having a healthy and productive experience as a franchisee
  • Learn best practices for when and how to exit a franchise

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Key Faculty

ben litalien head shot

Ben Litalien, DM, CFE

Ben Litalien, DM, CFE, is one of a few global franchise experts with a unique combination of broad franchise experience and academic credentials. Ben has invested over 25 years in the franchise community, with a broad range of key management and franchise-building experience. He has developed and expanded four franchise concepts including two in food service, an automotive concept and a web-based franchise. Ben worked for Exxon Mobil as the U.S. Franchise Development Manager and oversaw the Company’s On the Run convenience store franchise in the U.S., creating a unique Regional Franchise Developer program that was responsible for 1,000 franchise units in development. In 2009, Ben formed a consulting practice, Franchise Well, where he advises select franchise companies on various matters including IKEA, RE/MAX, Zerorez, The UPS Store and Snap-on Tools.

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Senior Executive Director
Liniger Center on Franchising
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