Kevin Betts

Daniels 335J
Senior Executive Director
Liniger Center on Franchising

Kevin Betts

Kevin joined Daniels College of Business as the inaugural senior executive director of the Liniger Center on Franchising in January 2023, bringing over 25 years of franchising experience. As senior executive director, Kevin is responsible for establishing and executing strategy for the Liniger Center, in effort to become the preeminent resource for franchising in the region, providing education, networking opportunities and thought leadership.

Prior to joining the University of Denver, Kevin started his career with Fitness Together Franchise Corporation (now, WellBiz Brands, Inc.), where he was instrumental in launching and growing two start-up franchise concepts into the marketplace. Most recently, he served as chief operating officer for Profile Plan, LLC., a franchise company specializing in weight management services, where he was responsible for all day-to-day franchise activity and corporate-owned store operations.

Away from work, Kevin enjoys camping, hiking, mountain biking and snowboarding. You can find him on LinkedIn at

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