Bachelor’s Degree in Marketing

A career in marketing offers the opportunity to work across a broad spectrum of job functions and to take a central role in the overall operation of a business enterprise. Great marketers have a passion for identifying consumer and business problems and developing products, services and technologies that make an impact on—or solve—those consumer and business problems.

You may focus your efforts in a variety of areas including marketing analytics and research, brand management, advertising and promotions, lead generation, pricing analysis and sales forecasting, digital marketing, consulting, direct marketing, media, public relations or social media.

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Careers in Marketing



A marketing minor will provide you with the marketing skills necessary for any business to thrive in today’s competitive environment. You can choose from a broad variety of classes, including consumer behavior, advertising, digital marketing, innovation strategies and many others.

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Sales Leadership (for non-marketing majors)

No matter which career you choose, you’ll need to know how to sell yourself and your ideas. Students in the Sales Leadership minor will gain real-world experience leading sales teams, engage with global sales leaders and learn how to positively influence others.

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4+1 Programs

Through Daniels’ 4+1 programs, you can get a head start on earning an essential business credential. All DU undergraduates are eligible to apply for our 4+1s, which allow you to graduate with both a bachelor’s and master’s degree in five years.

Five of our master’s programs offer the 4+1 dual-degree option:

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Join students who come to Daniels from across the U.S. and around the world for a rigorous business education.

Take the next step toward realizing your goal of earning a degree from a top-ranked business college by reviewing Daniels admission information:

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