Graduate Certificates in Digital Marketing
Daniels Graduate Certificates provide a deep dive into critical marketing skills without the commitment of a full master’s degree.
Certificates in Digital Marketing
Our Digital Marketing Certificates will arm you with essential creative, research and communication knowledge you can start using immediately in your career. These are the skills you need to thrive in the fast-moving fields of advertising, content creation, technology and marketing strategy. There are no required prerequisites, so you can apply now and start next quarter.
We offer two certificate options.
Specialized Graduate Certificate (4 courses, 16 credit hours)
With this specialized graduate certificate, you will understand how ever-changing digital technology impacts the practice and strategies of marketing activities. You’ll develop core digital marketing skills such as search engine optimization (SEO), social media marketing, pay-per-click advertising (PPC), and data collection and analytics. You’ll learn all this through hands-on, real-world projects that will keep you competitive in the marketplace.
You’ll take four courses at your own pace:
- MKTG 4805 Foundations of Digital Marketing
- MKTG 4705 Data Science for Marketers
- MKTG 4815 Social Media Marketing
- MKTG 4845 Tech in Marketing
Day and evening courses are available, and the certificate can be completed in as little as 6 months.
Graduate Certificate (6 courses, 24 credit hours)
The graduate certificate builds on the core digital marketing knowledge developed in the specialized certificate, growing your skills in mobile-specific applications, search and advertising, and location-based services that are critical for today’s marketers. You’ll also work toward certification in essential tools of the trade: Google Analytics and Google AdWords.
You’ll take the foundation courses above plus two additional courses:
- MKTG 4825 Mobile Marketing
- MKTG 4835 Search Engine Marketing
Both certificates have the same application process and per-hour tuition rate. Completed applicable coursework can be applied toward a master’s degree in marketing.
$1,461 per credit hour
$5,844 per course
Tuition for Daniels College of Business graduate programs is based on a cost-per-credit hour rate set by the University of Denver. Residents and non-residents of Colorado have the same tuition costs. The rate above is for 2020–2021.
Federal financial aid is available for 6-course graduate certificates. Contact a graduate advisor for more information.
4-course vs. 6-course certificates
Do I want a 4-course or 6-course certificate?
The 4-course specialized certificate lets you quickly earn a credential with four tightly focused foundation courses that build your skills in a specific area. This certificate is not eligible for federal financial aid.
The 6-course advanced certificate starts with the same foundation courses, then adds two more courses that either delve into the foundation topics in more depth or allow you to explore electives. It's designed for students looking to develop more extensive skills or planning to pursue a master's degree. The 6-course certificate is eligible for federal financial aid.
Both certificates have the same application process and per-hour tuition rate, and credits from either certificate can be applied toward a master's degree.