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Graduate Certificates in Marketing

We offer graduate certificates in two marketing topics: digital marketing and marketing analytics. Both provide a deep dive into critical marketing skills without the commitment of a full master’s degree. Day and evening courses are available, and certificates can be completed in as little as 6 months.

All certificates have the same application process and per-hour tuition rate. Completed applicable coursework can be applied toward a master’s degree.

> Learn more about Daniels Graduate Certificates

Certificates in Digital Marketing

Our Digital Marketing Certificates will arm you with essential creative, research and communication knowledge you can start using immediately in your career. These are the skills you need to thrive in the fast-moving fields of advertising, content creation, technology and marketing strategy. There are no required prerequisites, so you can apply now and start next quarter.

We offer two certificate options.

Specialized Graduate Certificate (4 courses, 16 credit hours)

With this specialized graduate certificate, you will understand how ever-changing digital technology impacts the practice and strategies of marketing activities. You’ll develop core digital marketing skills such as search engine optimization (SEO), social media marketing, pay-per-click advertising (PPC), and data collection and analytics. You’ll learn all this through hands-on, real-world projects that will keep you competitive in the marketplace.

You’ll take four courses at your own pace:

  • MKTG 4805 Foundations of Digital Marketing
  • MKTG 4705 Data Science for Marketers
  • MKTG 4815 Social Media Marketing
  • MKTG 4845 Tech in Marketing

See course descriptions

Day and evening courses are available, and the certificate can be completed in as little as 6 months.

Graduate Certificate (6 courses, 24 credit hours)

The graduate certificate builds on the core digital marketing knowledge developed in the specialized certificate, growing your skills in mobile-specific applications, search and advertising, and location-based services that are critical for today’s marketers. You’ll also work toward certification in essential tools of the trade: Google Analytics and Google AdWords.

You’ll take the foundation courses above plus two additional courses:

  • MKTG 4825 Mobile Marketing
  • MKTG 4835 Search Engine Marketing

See course descriptions

Certificates in Marketing Analytics

In today’s data-driven business, marketing analytics provide you with the skills you need to measure and, most importantly, analyze the effectiveness of your marketing efforts so you can calculate your return on investment and make better decisions. A collaborative offering between the Departments of Marketing and Business Information and Analytics at Daniels, this certificate provides foundational knowledge in both disciplines.

Specialized Graduate Certificate (4 courses, 16 credit hours)

The specialized certificate provides measurement, analysis and decision-making skills that are essential for marketing professionals. You’ll  understand the importance of data analytics in business and enterprise decisions, and you’ll learn to use data analysis, data mining and predictive modeling tools.

Foundation courses:

  • MKTG 4510 Consumer Behavior
  • MKTG 4530 Marketing Research
  • STAT 4610 Business Statistics
  • INFO 4300 Predictive Analytics

Graduate Certificate (6 courses, 24 credit hours)

The advanced, 6-course certificate takes you into more depth exploring marketing-specific metrics and using programming to analyze data. It includes the four foundational courses plus two additional interdisciplinary courses.

  • MKTG 4520 Marketing Metrics
  • INFO 4120 Python Programming

See course descriptions

Tuition

 

$1,461 per credit hour 
$5,844 per course

Tuition for Daniels College of Business graduate programs is based on a cost-per-credit hour rate set by the University of Denver. Residents and non-residents of Colorado have the same tuition costs. The rate above is for the 2020–2021 academic year (Fall through Summer quarters).

Financial Aid

Federal financial aid is available for 6-course graduate certificates. Contact a graduate advisor for more information.

4-course vs. 6-course certificates

Do I want a 4-course or 6-course certificate?

The 4-course specialized certificate lets you quickly earn a credential with four tightly focused foundation courses that build your skills in a specific area. This certificate is not eligible for federal financial aid.

The 6-course advanced certificate starts with the same foundation courses, then adds two more courses that either delve into the foundation topics in more depth or allow you to explore electives. It's designed for students looking to develop more extensive skills or planning to pursue a master's degree. The 6-course certificate is eligible for federal financial aid.

Both certificates have the same application process and per-hour tuition rate, and credits from either certificate can be applied toward a master's degree.

 

 

Learn More

See the Daniels Graduate Certificates page for information about how to apply, transferring credits to a master's degree and more.

 

Apply Now

Contact Us

For more information, contact the graduate admissions team at daniels@du.edu.

Please visit DU’s COVID-19 website and subscribe to @uofdenver Twitter for updates regarding COVID-19.

Please visit DU’s COVID-19 website and subscribe to @uofdenver Twitter for updates regarding COVID-19.