“Today’s customers are connected 24/7!” We’ve had that beaten into our heads as marketers for the past five years. The biggest problem with that statement is that it’s true! And we’re never going back to a 9-5 existence. Gone are the days of eating lunch out of the office. Sleeping in on weekends. Taking all your vacation days! But, what does 24/7 really mean? We all struggle with this question. What does it mean for customer service? What does it mean for store hours? What does it mean for your mobile experience? What does it mean for you customer engagement? We will work to answer these questions during this two-day course. We’ll utilize data, consumer behavior, social media, mobile strategy, cognitive neuroscience and emerging technology to help answer these questions and set you on the right path based on your business model.
June 15 – 16, 8:30 a.m. – 3:30 p.m.
- Employ comprehensive digital marketing tactics
- Produce effective marketing strategies
- Utilize technologies such as Axure and Google Analytics to develop customer insight into your current and future employer’s business.
- Demonstrate a deep understanding of digital consumer behavior
- Utilize research resources that feature the most up to date information.
Micheal Myers has been in the digital marketing industry for 17 years. Prior to joining the Daniels College of Business in 2010, he was a consultant wherein he created strategies and grew value for high-profile clients such as Intuit, Tory Burch and Sony. Myers’s expertise in identifying and taking advantage of the opportunities within this ever-evolving digital ecosystem adds invaluable insights on the subjects of data science, social media marketing, mobile marketing, and more. Myers has an International MBA from the Daniels College of Business at the University of Denver.
20% discount available for DU Alumni, Daniels Corporate Partners, and 3 or more individuals from the same organization—$600
30% discount available for Non-profits, Current or Former Military, Government—$525
1 Graduate Level Credit—$1,258
20% discount available for Daniels Alumni—$1,006.40
If you need to cancel your registration in any of our workshops, you may transfer your enrollment to a future session, send someone to take your place, or cancel without penalty at any time up to three days (72 hours) prior to your class. If you provide us with less than three days’ notice, or fail to attend, you will be responsible for the entire workshop fee.