Digital Marketing

Digital Marketing is more expansive than ever and the landscape is changing rapidly.  You must have a strategy to address the current trends. Artificial Intelligence, Augmented Reality and Big Data are transforming every business and we will show you how to utilize digital marketing to address this digital transformation.

During this three-day workshop we will look at the interplay between Digital Consumer Behavior, Social Media (including B2B), Mobile Marketing, Artificial Intelligence, Search Engine Optimization/Marketing, Digital Advertising, and Emerging Online Communities so that you can develop authentic digital marketing strategies that embrace this dramatic business shift.

November 29 – December 1, 2017

Register

Workshop Benefits

  • Increase revenue through Social Media and Mobile Marketing
  • Develop practical applications to incorporate Artificial Intelligence and Search into your business
  • Create digital strategies to tap into the Emerging Online Communities to build brand depth
  • Update your business model to incorporate the arrival of One-to-One Marketing

Key Faculty

Michael Myers

Michael Myers has worked for more than 18 years as an international business consultant and senior executive in the digital marketing industry. He has worked for BlueMoon Digital, FreshCurrent, and SpireMedia creating value for clients such as Intuit, Tory Burch and Sony. He is an Associate Professor of Digital Marketing at the Daniels College of Business, University of Denver, a position he has held for more than 7 years.

More Details

Who should attend

Mid to senior level B2B or B2C marketing professionals and department/general managers who want to develop their digital marketing expertise.

Tuition

Non-Credit: $1,500
20% discount available for DU Alumni, Daniels Corporate Partners, and 3 or more individuals from the same organization: $1,200
30% discount available for Non-profits, Current or Former Military, Government: $1,050

2 Graduate Level Credits: $2,640
20% discount available for Daniels Alumni: $2,112

Cancellation Policy

If you need to cancel your registration in any of our workshops, you may transfer your enrollment to a future session, send someone to take your place, or cancel without penalty at any time up to three days (72 hours) prior to your class. If you provide us with less than three days’ notice, or fail to attend, you will be responsible for the entire workshop fee.

Contact Us

Program Developer
Executive Education
303.871.3676
Joy Burns Center 307