Digital Marketing

Digital Marketing is more expansive than ever and the landscape is changing rapidly.  You must have a strategy to address the current trends. Artificial Intelligence, Augmented Reality and Big Data are transforming every business and we will show you how to utilize digital marketing to address this digital transformation.

During this three-day workshop we will look at the interplay between Digital Consumer Behavior, Social Media (including B2B), Mobile Marketing, Artificial Intelligence, Search Engine Optimization/Marketing, Digital Advertising, and Emerging Online Communities so that you can develop authentic digital marketing strategies that embrace this dramatic business shift.

November 28-30, 2018

Register for Non-Credit

Register for Credit

*Not sure which option is right for you? Scroll down for more information or fill out the form below

Send Me More Information

Workshop Benefits

  • Increase revenue through Social Media and Mobile Marketing
  • Develop practical applications to incorporate Artificial Intelligence and Search into your business
  • Create digital strategies to tap into the Emerging Online Communities to build brand depth
  • Update your business model to incorporate the arrival of One-to-One Marketing

Key Faculty

Michael Myers

Michael Myers has worked for more than 18 years as an international business consultant and senior executive in the digital marketing industry. He has worked for BlueMoon Digital, FreshCurrent, and SpireMedia creating value for clients such as Intuit, Tory Burch and Sony. He is an Associate Professor of Digital Marketing at the Daniels College of Business, University of Denver, a position he has held for more than 7 years.

More Details

Who should attend?

Mid to senior level B2B or B2C marketing professionals and department/general managers who want to develop their digital marketing expertise.

Tuition & Cost

Non-Credit: $2,000
15% discount available for DU Alumni, Daniels Corporate Partners, and 3 or more individuals from the same organization: $1,700
25% discount available for Non-profits, Current or Former Military, Government: $1,500

For 2 Graduate Level Credits: $2,744

Should I take this for credit or non-credit?


This option is for participants who are not interested in receiving graduate level credit and are participating for professional development and to update their skills, knowledge and abilities. Upon request, Executive Education is pleased to provide a Certificate of Completion for professional development credit for any Executive Education workshop completed. Please click on the link, download the form, and follow the instructions therein.

Credit – Graduate-Level Academic Credit

This option is for those interested in receiving graduate credits for their participation. In order to apply, you need to have completed your undergraduate degree and provide us with an unofficial transcript of that degree.  These credits and your course grade will be on your official transcript. Please be aware that there is a mandatory assignment and once the workshop begins you are no longer able to switch your status from for-credit to non-credit.

*If you are a DU Employee wanting to use your tuition waiver, you will receive further instructions from Executive Education approximately 1 week prior to the start of your course.

If you are not sure which option to choose, please contact us for advising at 303-871-3676.

Cancellation Policy

If you need to cancel your registration in any of our workshops, you may transfer your enrollment to a future workshop (within 1 year), send someone to take your place, or cancel without penalty at any time up to three days (72 hours) prior to your class. If you provide us with less than three days’ notice, or fail to attend, you will be responsible for the entire workshop fee.

Contact Us

Program Developer
Executive Education
Joy Burns Center 307