Digital Marketing Update

“Today’s customers are connected 24/7!” We’ve had that beaten into our heads as marketers for the past five years. The biggest problem with that statement is that it’s true! And we’re never going back to a 9-5 existence. Gone are the days of eating lunch out of the office. Sleeping in on weekends. Taking all your vacation days! But, what does 24/7 really mean? We all struggle with this question. What does it mean for customer service? What does it mean for store hours? What does it mean for your mobile experience? What does it mean for you customer engagement? We will work to answer these questions during this three-day course. We’ll utilize data, consumer behavior, social media, mobile strategy, cognitive neuroscience and emerging technology to help answer these questions and set you on the right path based on your business model.

November 29 – December 1, 2017

Register

Workshop Benefits

  • Increase revenue through search engine optimization/marketing, social media and mobile marketing
  • Develop practical applications to incorporate data analytics (or Big Data) and Artificial Intelligence into your business
  • Create digital strategies to tap into the emerging online communities to build brand awareness and reputation
  • One-to-one marketing has arrived – incorporate digital marketing to determine user driven best practices

Key Faculty

Michael Myers

Michael Myers has worked for more than 18 years as an international business consultant and senior executive in the digital marketing industry. He has worked for BlueMoon Digital, FreshCurrent, and SpireMedia creating value for clients such as Intuit, Tory Burch and Sony. He is an Associate Professor of Digital Marketing at the Daniels College of Business, University of Denver, a position he has held for more than 7 years.

More Details

Tuition

Non-Credit: $1500
20% discount available for DU Alumni, Daniels Corporate Partners, and 3 or more individuals from the same organization: $1200
30% discount available for Non-profits, Current or Former Military, Government: $1050

2 Graduate Level Credits: $2,640
20% discount available for Daniels Alumni: $2,112

Cancellation Policy

If you need to cancel your registration in any of our workshops, you may transfer your enrollment to a future session, send someone to take your place, or cancel without penalty at any time up to three days (72 hours) prior to your class. If you provide us with less than three days’ notice, or fail to attend, you will be responsible for the entire workshop fee.

Contact Us

Program Developer
Executive Education
303.871.3676
Joy Burns Center 307