Digital marketing has transformed how businesses interact and communicate with their customers. In this workshop, you will learn to develop cutting-edge digital marketing strategies across all platforms. The goal is to make you a more sophisticated manager of digital marketing; enabling you to ask better questions and make better decisions.
Think of this as a personal consultation for your organization’s digital marketing strategy. You will leave with a digital toolkit that enables you to expand your product and customer reach, deepen customer relationships, and fine-tune the path to purchase.
Throughout the three days we will look at the interplay between digital consumer behavior, social media (including B2B), mobile marketing, artificial intelligence, search engine optimization/marketing, digital advertising, content marketing, emerging online communities and customer-centered design so that you can develop authentic digital marketing strategies that embrace this dramatic business shift.
Register: December 2-4, 2019
- BYODP: Bring Your Own Digital Problem and work with industry experts to solve your digital dilemmas. This workshop enables you to walk out with solutions to specific digital marketing problems you are facing today.
- Learn why Google, Amazon Web Services (AWS), and voice search are changing the marketing landscape
- Build a conversion centered digital framework for your business
- Apply mobile consumer behavior to your digital marketing strategy
- Understand how the Internet of Things (IoT), Artificial Intelligence (AI) and Chatbots apply to your business
Michael Myers has worked for more than 18 years as an international business consultant and senior executive in the digital marketing industry. He has worked for BlueMoon Digital, FreshCurrent, and SpireMedia creating value for clients such as Intuit, Tory Burch and Sony. He is an Associate Professor of Digital Marketing at the Daniels College of Business, University of Denver, a position he has held for more than 7 years.
“Michael was incredible, as were the guest speakers. Outstanding course!”
“Very good experience overall. Mike is awesome.”
“I appreciated the interaction between the students. Seeing how different business markets would use this Marketing technique was very informative and provided a lot of perspective for the learning.”
Who should attend?
Mid to senior level B2B or B2C marketing professionals and department/general managers who want to develop their digital marketing expertise.
Tuition & Cost
15% discount available for DU Alumni, Daniels Corporate Partners, and 3 or more individuals from the same organization: $1,700
20% discount available for Non-profits, Current or Former Military, Government: $1,600
For 2 Graduate Level Credits: $2,852
Should I take this for credit or non-credit?
This option is for participants who are not interested in receiving graduate level credit and are participating for professional development and to update their skills, knowledge and abilities. Upon request, Executive Education is pleased to provide a Certificate of Completion for professional development credit for any Executive Education workshop completed. Please click on the link, download the form, and follow the instructions therein.
Credit – Graduate-Level Academic Credit
This option is for those interested in receiving graduate credits for their participation. In order to apply, you need to have completed your undergraduate degree and provide us with an unofficial transcript of that degree. These credits and your course grade will be on your official transcript. Please be aware that there is a mandatory assignment and once the workshop begins you are no longer able to switch your status from for-credit to non-credit.
*If you are a DU Employee wanting to use your tuition waiver, you will receive further instructions from Executive Education approximately 1 week prior to the start of your course.
If you are not sure which option to choose, please contact us for advising at 303-871-3676.
If you need to cancel your registration in any of our workshops, you may transfer your enrollment to a future workshop (within 1 year), send someone to take your place, or cancel without penalty at any time up to three days (72 hours) prior to your class. If you provide us with less than three days’ notice, or fail to attend, you will be responsible for the entire workshop fee.
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