Sales Skills for High Impact

In this three-day course, new to mid-level sales professionals learn how to leverage the powerful skills of top performers while improving their interactions with customers. Gain the sales skills that improve your organization’s bottom line, create more value than ever for your customers and advance your career.

Workshop Snapshot

Date and Time

Interest list is forming, please contact us for more information.


In person session followed by half-days online


$1,980 per participant


A 15% discount is available for nonprofits, current or former military, government, DU alumni, Daniels corporate partners and three or more individuals from the same organization.


Workshop Benefits

In this three-day workshop, participants will

  • Establish proficiency with key concepts and techniques of professional selling
  • Form a salient strategy and successfully execute formal sales interactions
  • Learn how to utilize and develop a sales playbook
  • Increase confidence in selling and staying on pace with the evolution of the sales discipline and practice as it continues to evolve
  • Evaluate whether current thinking or process is the best way or if there may be an alternative way of thinking or doing
  • Develop a clear sense about what to learn next about sales or how sales education can support their career

Download Brochure & Agenda

Key Faculty

Michele Cunningham

Michele Cunningham has taught at the Daniels College of Business for more than 20 years and is the current Director of the Sales Leadership Center.

Daniel Zuch

Dan Zuch is an experienced executive with multiple decades of experience in B2B and B2C sales who joined the University of Denver Daniels School of Business as Executive in Residence in 2022.

More Details

Upcoming Session: Interest list is forming, please contact us for more information.

Cost: $1,980 (non-credit, see details below)

Schedule and Format

This workshop will be offered in-person on the University of Denver campus. Class begins at 9:00 a.m. and ends at 4:00 p.m. each day and lunch is included.

To prepare for this class you will need to complete a few short action items that generally take 20-30 minutes. Please expect an email two to three weeks before the class begins with details on how to complete these action items.

Participants taking the workshop for credit will have an assignment to complete at the end of the course.

Who Should Attend?

A variety of professionals will benefit from the Sales Skills for High Impact workshop, including salespeople looking to improve outcomes, professionals looking to change careers into a sales field and salespeople who are new in their roles.

Tuition & Cost

Non-Credit: $1,980
Discounts are available for nonprofits, current or former military, government, DU alumni, Daniels corporate partners and three or more individuals from the same organization. Visit the program non-credit (pay with credit card) registration page or contact us for more information.

For Credit: 2 credit hours at DU’s tuition rate
For more information on DU’s current tuition rates, check the Registrar’s website

Should I take this for credit or non-credit?


This option is for participants who are not interested in receiving graduate level credit and are participating for professional development and to update their skills, knowledge and abilities. Upon request, Executive Education is pleased to provide a Certificate of Completion for professional development credit for any Executive Education workshop completed.

Credit – Graduate-Level Academic Credit

This option is for those interested in receiving graduate credits for their participation. In order to apply, you need to have completed your undergraduate degree and provide us with an unofficial transcript of that degree.  These credits and your course grade will be on your official transcript. Please be aware that there is a mandatory assignment and once the workshop begins you are no longer able to switch your status from for-credit to non-credit.

*If you are a DU Employee wanting to use your tuition waiver, you will receive further instructions from Executive Education approximately 2 weeks prior to the start of your course.

**If you are in a Master’s degree program at DU, and want to take this class for elective credit, please contact us before you register for the class. Your academic advisor will need to be involved in the registration process and it will require prior approval.

If you are not sure which option to choose, please contact Camila for advising at

Cancellation Policy

If you need to cancel your registration for this workshop, you may transfer your enrollment to a future session, send someone to take your place or cancel anytime up to seven business days prior to the start of the first class.

Classes requiring an assessment such as Insights cannot be refunded after the assessment has been taken. Your enrollment will be automatically transferred to the next class and you cannot send someone in your place.

If you provide us with less than seven business day’s notice or fail to attend, you will be liable for the entire workshop fee and your enrollment will be automatically transferred to the next class.

Contact Us

Director of Business Development
Executive Education
Joy Burns Center 307

Schedule a meeting with Camila