Being a franchisor comes with incredible responsibility for the brand, the franchisees and ultimately the customers of the network. This course will examine each of the stages a franchisor must go through as it develops a valued brand, a powerful network and a cadre of loyal customers along the way. We’ll review the challenges, the strategies and the models that support a successful franchisor journey.
Workshop Details
Register for our next session: July 10-12, 2025
Format: 3 days in person on the University of Denver campus
Cost: $1,980
Certified Franchise Executive Program Credits: 16 CFE IFA LIVE credits.
Prerequisite: The online Introduction to Franchising course must be completed prior to attending this workshop.
Workshop Objectives
- Understand the key elements in the franchisor journey
- Evaluate the differences between the franchisor and the franchisee in their roles and responsibilities
- Create a framework for having a healthy and productive experience as a franchisor
- Learn how to identify the transitions from one stage of growth to the next, and to effectively manage through each transition
Request More Information
Key Faculty
Ben Litalien, DM, CFE
Ben Litalien, DM, CFE, is one of a few global franchise experts with a unique combination of broad franchise experience and academic credentials. Ben has invested over 25 years in the franchise community, with a broad range of key management and franchise-building experience. He has developed and expanded four franchise concepts including two in food service, an automotive concept and a web-based franchise. Ben worked for Exxon Mobil as the U.S. Franchise Development Manager and oversaw the Company’s On the Run convenience store franchise in the U.S., creating a unique Regional Franchise Developer program that was responsible for 1,000 franchise units in development. In 2009, Ben formed a consulting practice, Franchise Well, where he advises select franchise companies on various matters including IKEA, RE/MAX, Zerorez, The UPS Store and Snap-on Tools.