Liniger Center on Franchising
The Franchisor Journey
Upcoming session: November 30-December 2, 2023
Format: 3 days in person on the University of Denver campus
Certified Franchise Executive Program Credits: 16 CFE Education and 3 CFE Participation credits.
Prerequisite: The online Introduction to Franchising course must be completed prior to attending this workshop.
Being a franchisor comes with incredible responsibility for the brand, the franchisees and ultimately the customers of the network. This course will examine each of the stages a franchisor must go through as it develops a valued brand, a powerful network and a cadre of loyal customers along the way. We’ll review the challenges, the strategies and the models that support a successful franchisor journey.
- Understand the key elements in the franchisor journey
- Evaluate the differences between the franchisor and the franchisee in their roles and responsibilities
- Create a framework for having a healthy and productive experience as a franchisor
- Learn how to identify the transitions from one stage of growth to the next, and to effectively manage through each transition
Format and Schedule
In-person sessions on the University of Denver campus
- Thursday 9 a.m.–5 p.m.
- Friday 9 a.m.–5 p.m.
- Saturday 8 a.m.–2 p.m.
Ben Litalien, DM, CFE, is one of a few global franchise experts with a unique combination of broad franchise experience and academic credentials. Ben has invested over 25 years in the franchise community, with a broad range of key management and franchise-building experience. He has developed and expanded four franchise concepts including two in food service, an automotive concept and a web-based franchise.
Ben worked for Exxon Mobil as the U.S. Franchise Development Manager and oversaw the Company’s On the Run convenience store franchise in the U.S., creating a unique Regional Franchise Developer program that was responsible for 1,000 franchise units in development. In 2009, Ben formed a consulting practice, Franchise Well, where he advises select franchise companies on various matters including IKEA, RE/MAX, Zerorez, The UPS Store and Snap-on Tools.