Liniger Center on Franchising


Being a franchisor comes with incredible responsibility for the brand, the franchisees and ultimately the customers of the network. This course will examine each of the stages a franchisor must go through as it develops a valued brand, a powerful network and a cadre of loyal customers along the way. We’ll review the challenges, the strategies and the models that support a successful franchisor journey.

The Franchisor Journey

Upcoming Session: June 13-15, 2024

Format: 3 days in person on the University of Denver campus

Cost: $1,980

Certified Franchise Executive Program Credits: 16 CFE IFA LIVE credits.

Prerequisite: The online Introduction to Franchising course must be completed prior to attending this workshop.


Workshop Objectives

  • Understand the key elements in the franchisor journey
  • Evaluate the differences between the franchisor and the franchisee in their roles and responsibilities
  • Create a framework for having a healthy and productive experience as a franchisor
  • Learn how to identify the transitions from one stage of growth to the next, and to effectively manage through each transition

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Key Faculty

ben litalien head shot

Ben Litalien, DM, CFE

Ben Litalien, DM, CFE, is one of a few global franchise experts with a unique combination of broad franchise experience and academic credentials. Ben has invested over 25 years in the franchise community, with a broad range of key management and franchise-building experience. He has developed and expanded four franchise concepts including two in food service, an automotive concept and a web-based franchise. Ben worked for Exxon Mobil as the U.S. Franchise Development Manager and oversaw the Company’s On the Run convenience store franchise in the U.S., creating a unique Regional Franchise Developer program that was responsible for 1,000 franchise units in development. In 2009, Ben formed a consulting practice, Franchise Well, where he advises select franchise companies on various matters including IKEA, RE/MAX, Zerorez, The UPS Store and Snap-on Tools.

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Senior Executive Director
Liniger Center on Franchising
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