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Shield-BRANDed TOOLKIT

Office of Communications and Marketing

Daniels Color Palette

Fonts

Fonts are a key visual component to building a consistent, powerful brand. The following fonts have been carefully selected to represent the DU and Daniels brand. It is important to utilize them, both internally and externally, to maintain a level of uniformity across all communication materials.

The primary font family used by the University is Futura. Trebuchet, a common system font, may be substituted for Futura for the purpose of electronic presentations that are shared with outside partners who do not have access to Futura. No other typefaces should be substituted, no matter how similar they appear.

If you find that your computer is missing approved fonts, contact DU’s IT Department.

Primary font—Futura

Futura, a sans serif font, is derived from simple geometric forms. Its modern appearance is characterized by efficiency and forwardness. Four variations of this typeface are commonly used throughout a variety of communication materials: Book, Book Oblique, Heavy and Heavy Oblique. PC versions are: Futura LT Book and Futura LT Medium. Never use Futura Bold, faux bold or faux italic.

brand-font-futura

Formal font—Tangerine

Tangerine is a script font used to give a more personal feel and to lend formality to invitations.

brand-font-tangerine

Secondary font—Minion Pro

Minion Pro is a classic serif font.

brand-font-minionpro

Casual font—MaryDale

MaryDale is a handwritten font used to give a casual and fun feel to collateral pieces.

brand-font-marydale

Templates & Tools

Zoom Backgrounds

Zoom recommends using a green screen if you apply a background image. Wearing clothing that highly contrast with your background will also help Zoom distinguish you from the background. For more information on using background images, see Zoom’s support website.

Download Background #1Download Background #1
Download Background #2Download Background #2
Download Background #3Download Background #3
Fax, Letterhead & Memo
Electronic fax, letterhead and memo templates for departments within Daniels College of Business are available for download. These templates are for electronic use only. For all hard-copy communications, please use the printed DU stationery system.

Please adhere to the following guidelines when using these forms:

  • The top margin for plain letters is 1.75 inches from the top of the page.
  • The top margin for other communication materials, including memos and faxes, is 1.75 inches for headers. The body copy should begin 2.75 inches from the top of the page.
  • The recommended fonts for body copy are Times New Roman, Frutiger or Minion Pro. Please refer to the University of Denver Brand Guidelines for additional information.

Download

Fax» Letterhead Memo

Monitors
To help maintain compliance with the brand guidelines and standards established by our College, please review your document carefully for proper spelling, punctuation, grammar and accuracy.

Please review the Daniels Brand Standards for writing tips.