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Office of Communications and Marketing


The University of Denver has embarked on a new journey to unify the academic shield logo and the athletic DU logo. As a result, a new interlocking DU logo has been created to replace both the shield and the older interlocking DU logo. We anticipate that this change from existing shield-branded items to the new interlocking DU logo will take several years. As such, we request that you continue to use any existing shield items (like swag and paper goods) to prevent waste, and when items need to be refreshed or created new, that you use the new, interlocking DU logo.

The Daniels Brand Toolkit site will continue to be updated with new tools and resources for you in the coming months and years as we grow and evolve within the new DU brand.

If you’re looking for Daniels shield-branded items, including logos, fonts, color palettes, and more, visit this page.

For questions on the brand, reach out to Aurora Joe.

New University of Denver Logo

Daniels Logos

DU Color Palette

DU Crimson
PMS: 200C
RGB: 186 12 47
CMYK: 3 100 70 12

DU Gold
PMS 7503
RGB: 168 153 104
CMYK: 10 15 50 29
HEX: A89968


Neue Haas Unica

Neue Haas Unica is the new primary font chosen by DU in the brand overhaul. There are many weights and styles available within Neue Haas Unica that are available within the font family. It is free for all employees to download, install and use through the university’s enterprise license with Adobe Fonts.  View Instructions >

Neue Haas Grotesk Text Pro

To use a branded font on your computer, you must type in Neue Haas Grotesk Text Pro. This font should come standard with computers and is available to use on all Microsoft Applications and has two standard font weights, regular and bold.


Finally, if you are on an email system like iModules, or are simply struggling to find New Haas Grotesk Text Pro, Arial is an appropriate substitute. Like Neue Haas Grotest Text Pro, Arial has two standard font weights, regular and bold.

Writing Style


Email Release

  • For email review and release via iModules, contact OCM at Email content may be edited prior to release to conform with Daniels style. Please note: The review and release of emails may take up to 48 hours.
  • For all other iModules help, inquiries, or to get set up in the Daniels iModules Community, contact Sheffield Johnson at

Email Signature

All faculty and staff are encouraged to use the Daniels email signature. Please copy and paste the signature below into your email program.

To Download an image
PC – drag cursor over entire signature (logo and connect images) and right-click on the image and select “copy.” In your email signature in Outlook, right-click and select “paste” to paste all images.
Mac – drag cursor over entire signature (logo and connect images) and right-click on the image and select “copy.” In your email signature in Outlook, right-click and select “paste” to paste all images.

Instructions for Outlook 2013 can be found here.

Please note, you must be in Outlook (not Webmail) to do this:

  • Save the attachment above to your computer
  • In Outlook, go to Tools > Options
  • Select the Mail Format tab at the top
  • Under the Mail Format section, click the Signatures button
  • Click the New button
  • Type a name for your Signature
  • Under Edit Signature, format your signature to your liking (name, phone, address, etc.)
  • When you are ready to insert the graphic, click on the Insert Picture Icon (looks like two mountains with a sun)
  • Click the Browse button and locate where the image is saved on the hard drive
  • Click Insert
  • Under the Choose default signature section (on the top-right-hand side) select the name you typed for your signature on the new messages and replies/forward drop-down box.
  • Click OK
  • Click OK again
Suggested text signature for handheld devices and Outlook Webmail


Phone Number

Department or School


Daniels College of Business University of Denver


Templates & Tools

POWERPOINT Presentations

Download PPT >

To help maintain compliance with the brand guidelines and standards established by our College, please review your document carefully for proper spelling, punctuation, grammar and accuracy.

Please review the Daniels Brand Standards for writing tips.

Name Badges & Mailing Labels
Name Badges: 8 per sheet (for use with Avery product number 5395)Download»

Mailing Labels: 4 per sheet (for use with Avery product number 5168). Download»

Need help with your mail merge? Visit Mail Merge Help.

Business Cards & Stationery
DU Business Cards, Envelopes and Stationery»
(takes you to DU Purchasing to order through Dilly Printing. username: du123, password: du80208)
Name Plates & Badges

Name Plates: Contact DU Facilities  to request a name plate.

Name Badges: Email Kat Vick to request a name badge. Include up to four lines of text and a budget code. Turnaround time is two weeks.