The Daniels Brand Toolkit site will continue to be updated with new tools and resources for you as the Daniels and DU brands grow and evolve.
For questions on the brand, reach out to Brooke Goodell and Randi Eskanos.
Student clubs do not follow the same logo guidelines as outlined for departments within the College. Please reach out to Randi Eskanos if you are a student club looking to make or update your logo.
The Daniels Effect
Our refreshed Daniels brand, The Daniels Effect, defines and elevates who we are—not just what we offer. It articulates the measurable and intangible impact we make for our students, alumni, faculty, corporate partners and the broader Denver business community.
- Learn more and share your story on The Daniels Effect website
- View our Daniels Effect brand toolkit
- Download the new Daniels Effect and Business of Better Business Marks and style guide
- Download the new Daniels Effect photo library and guidelines
Download Department Logo Zip Files
Logo kits have been made for each department with a preferred logo lockup and an alternate logo lockup. Please see the brand guidelines for proper use (a copy of the guidelines are included in each file as well). Additionally, there is a stacked logo for limited use cases that Brooke can share with you upon request.
To access the logos once downloaded, please right click on the downloaded zipped file and Extract All. You then can access all folders.
Reach out to Randi Eskanos and Brooke Goodell with questions.
Advancement and Alumni Relations
Bailey Program for Family Enterprise
Business Ethics and Legal Studies
Business Info and Analytics Advisory Board
Business Information and Analytics
Career Services
Center for Analytics and Innovation With Data
Consumer Insights and Business Innovation Center
Corporate and Community Relations
Daniels Alumni Advisory Board
Daniels Executive Advisory Board
Denver MBA
Department of Management
Entrepreneurship@DU
Executive Education
Executive MBA
Executive PhD
Franklin L. Burns School of Real Estate and Construction Management
Fritz Knoebel School of Hospitality Management Advisory Board
Fritz Knoebel School of Hospitality Management
Graduate Business Student Association
Graduate Student Recruitment and Admissions
Graduate Student Services
Institute for Enterprise Ethics
Liniger Center on Franchising
Marketing Department
MBA@Denver
MBA Programs
Office of Communications at Marketing
Office of the Dean
Pioneer Venture Group
Professional MBA
Reiman Advisory Board
Reiman School of Finance
Sales Leadership Center
Sales Leadership Program
School of Accountancy Advisory Board
School of Accountancy
Student Success Center
Taylor Family Undergraduate Career Center
Undergraduate Business Student Association
Undergraduate Programs
DU Color Palette
DU Crimson
PMS: 200C
CMYK: 3,100,70,12
RGB: 186,12,47
HEX: BA0C2F
DU Gold
PMS 7503
CMYK: 10,15,50,29
RGB: 168,153,104
HEX: A89968
Black
CMYK – 0,0,0,100
RGB – 0,0,0
HEX – #000000
White
RGB: 255 255 255
CMYK: 0 0 0 0
HEX: ffffff
PMS 1955
CMYK – 9,100,54,43
RGB – 138,21,56
HEX – #8A1538
PMS 032
CMYK – 0,86,63,0
RGB – 239,51,64
HEX – #EF3340
PMS 7527
CMYK – 3,4,14,8
RGB – 214,210,196
HEX – #D6D2C4
PMS 7505
CMYK – 17,44,62,49
RGB – 129,96,64
HEX – #816040
PMS 385
CMYK – 24,14,94,55
RGB – 120,113,33
HEX – #787121
PMS 605
CMYK – 0,2,100,9
RGB – 255,205,0
HEX – #E1CD00
PMS 3285
CMYK – 83,18,59,2
RGB – 0,150, 130
HEX – #009CBD
PMS 523
CMYK – 15,33,0,0
RGB – 201,177,208
HEX – #C9B1D0
CMYK – 70,64,63,61
RGB – 48,48,48
HEX – #303030
CMYK – 66,57,52,29
RGB – 83,86,90
HEX – #53565a
PMS 605
CMYK -43,35,35,1
RGB – 153,153,153
HEX – #999999
CMYK – 15,11,12,0
RGB – 214, 214,214
HEX – #d6d6d6
CMYK – 6,4,4,0
RGB – 236,236,236
HEX – #ececec
Fonts
Neue Haas Unica
Neue Haas Unica is the new primary font chosen by DU in the brand overhaul. There are many weights and styles available within Neue Haas Unica that are available within the font family. It is free for all employees to download, install and use through the university’s enterprise license with Adobe Fonts. View Instructions >
Neue Haas Grotesk Text Pro
To use a branded font on your computer, you must type in Neue Haas Grotesk Text Pro. This font should come standard with computers and is available to use on all Microsoft Applications and has two standard font weights, regular and bold.
Arial
Finally, if you are on an email system like iModules, or are simply struggling to find New Haas Grotesk Text Pro, Arial is an appropriate substitute. Like Neue Haas Grotest Text Pro, Arial has two standard font weights, regular and bold.
Email Signature
All faculty and staff are encouraged to use the Daniels email signature. Please copy and paste the signature below into your email program.
Templates & Tools
PowerPoint Presentations
Daniels Branded PowerPoint Template
Download PPT template >
Download PPT template with footer enabled >
To help maintain compliance with the brand guidelines and standards established by our College, please review your document carefully for proper spelling, punctuation, grammar and accuracy.
Awards / Certificates
To help maintain compliance with the brand guidelines and standards established by our College, please review your document carefully for proper spelling, punctuation, grammar and accuracy. Please refer to the University of Denver Brand Guidelines for writing tips.
Flyers
To help maintain compliance with the brand guidelines and standards established by our College, please review your document carefully for proper spelling, punctuation, grammar and accuracy. Please refer to the University of Denver Brand Guidelines for writing tips.
Template 1
8.5 x 11 Template
Template 2
8.5 x 11 Template
Template 3
8.5 x 11 Template
Template 1
8.5 x 11 Template
Template 2
11 x 8.5 Template
Posters
To help maintain compliance with the brand guidelines and standards established by our College, please review your document carefully for proper spelling, punctuation, grammar and accuracy. Please refer to the University of Denver Brand Guidelines for writing tips.
Template 1 – Solid Header
17 x 11 Template
Template 2 – Solid Header
17 x 11 Template
Template 2 – Photo Header
17 x 11 Template
Template 1 – Solid Header
11 x 17 Template
Template 2 – Solid Header
11 x 17 Template
Template 3 – Photo Header
11 x 17 Template
Email Headers
To save a header below, choose the one you would like to download, right click and select “Save Image As…” Note: You MUST include a Daniels email signature/logo in your email when using these headers to ensure proper identification of the College and University.
Templates for Name Badges & Mailing Labels
Name Badges: 8 per sheet (for use with Avery product number 5395). Download»
Mailing Labels: 4 per sheet (for use with Avery product number 5168). Download»
Need help with your mail merge? Visit Mail Merge Help.
Business Cards & Name Badges
Business Cards & Name Badges >
Daniels specific business cards and name badges are now available. If you require assistance or want to check on the status of your order please contact brooke.goodell@du.edu.
Stationery & Door Name Plates
DU Stationery >
Bulk orders of Daniels stationery are available through the University’s Marketing and Communications office. If you require assistance or want to check on the status of your order, reach out at brand@du.edu.
Door Name Plates
Contact DU Facilities to request a name plate.
Fax, Letterhead & Memo
Electronic fax, letterhead and memo templates for departments within Daniels College of Business are available for download. These templates are for electronic use only. For all hard-copy communications, please use the printed DU stationery system.
Please adhere to the following guidelines when using these forms:
- The top margin for plain letters is 1.75 inches from the top of the page.
- The top margin for other communication materials, including memos and faxes, is 1.75 inches for headers. The body copy should begin 2.75 inches from the top of the page.
- The recommended fonts for body copy are Times New Roman, Frutiger or Minion Pro. Please refer to the University of Denver Brand Guidelines for additional information.
Download
MS Word Templates
To help maintain compliance with the brand guidelines and standards established by our College, please review your document carefully for proper spelling, punctuation, grammar and accuracy. Please refer to the University of Denver Brand Guidelines for writing tips.
“We’ve Moved” Support Documents
Daniels Directory
8.5 x 11
Generic We’ve Moved
8.5 x 11
Editable We’ve Moved
8.5 x 11 Template
JoyBurns enter Directory
8.5 x 11
Margery Reed Hall Directory
8.5 x 11