The University of Denver has embarked on a new journey to unify the academic shield logo and the athletic DU logo. As a result, a new interlocking DU logo has been created to replace both the shield and the older interlocking DU logo. We anticipate that this change from existing shield-branded items to the new interlocking DU logo will take several years. As such, we request that you continue to use any existing shield items (like swag and paper goods) to prevent waste, and when items need to be refreshed or created new, that you use the new, interlocking DU logo.
The Daniels Brand Toolkit site will continue to be updated with new tools and resources for you in the coming months and years as we grow and evolve within the new DU brand.
If you’re looking for Daniels shield-branded items, including logos, fonts, color palettes and more, visit this page.
For questions on the brand, reach out to Brooke Goodell and Randi Eskanos.
Student clubs do not follow the same logo guidelines as outlined for departments within the College. Please reach out to Randi Eskanos if you are a student club looking to make or update your logo.
Download Department Logo Zip Files
Logo kits have been made for each department with a preferred logo lockup and an alternate logo lockup. Please see the brand guidelines for proper use (a copy of the guidelines are included in each file as well). Additionally, there is a stacked logo for limited use cases that Brooke can share with you upon request.
To access the logos once downloaded, please right click on the downloaded zipped file and Extract All. You then can access all folders.
Reach out to Randi Eskanos and Brooke Goodell with questions.
Advancement and Alumni Relations
Bailey Program for Family Enterprise
Business Ethics and Legal Studies
Business Info and Analytics Advisory Board
Business Information and Analytics
Career Services
Center for Analytics and Innovation With Data
Consumer Insights and Business Innovation Center
Corporate and Community Relations
Daniels Alumni Advisory Board
Daniels Executive Advisory Board
Denver MBA
Department of Management
Entrepreneurship@DU
Executive Education
Executive MBA
Executive PhD
Franklin L. Burns School of Real Estate and Construction Management
Fritz Knoebel School of Hospitality Management Advisory Board
Fritz Knoebel School of Hospitality Management
Graduate Business Student Association
Graduate Student Recruitment and Admissions
Graduate Student Services
Institute for Enterprise Ethics
Liniger Center on Franchising
Marketing Department
MBA@Denver
MBA Programs
Office of Communications at Marketing
Office of the Dean
Pioneer Venture Group
Professional MBA
Reiman Advisory Board
Reiman School of Finance
Sales Leadership Center
Sales Leadership Program
School of Accountancy Advisory Board
School of Accountancy
Taylor Family Undergraduate Career Center
Undergraduate Business Student Association
Undergraduate Programs
DU Color Palette
DU Crimson
PMS: 200C
CMYK: 3,100,70,12
RGB: 186,12,47
HEX: BA0C2F
DU Gold
PMS 7503
CMYK: 10,15,50,29
RGB: 168,153,104
HEX: A89968
Black
CMYK – 0,0,0,100
RGB – 0,0,0
HEX – #000000
White
RGB: 255 255 255
CMYK: 0 0 0 0
HEX: ffffff
CMYK – 9,100,54,43
RGB – 138,21,56
HEX – #8A1538
PMS 032
CMYK – 0,86,63,0
RGB – 239,51,64
HEX – #EF3340
PMS 7527
CMYK – 3,4,14,8
RGB – 214,210,196
HEX – #D6D2C4
CMYK – 17,44,62,49
RGB – 129,96,64
HEX – #816040
CMYK – 24,14,94,55
RGB – 120,113,33
HEX – #787121
PMS 605
CMYK – 0,2,100,9
RGB – 255,205,0
HEX – #E1CD00
CMYK – 83,18,59,2
RGB – 0,150, 130
HEX – #009CBD
CMYK – 15,33,0,0
RGB – 201,177,208
HEX – #C9B1D0
RGB – 48,48,48
HEX – #303030
CMYK – 66,57,52,29
RGB – 83,86,90
HEX – #53565a
PMS 605
CMYK -43,35,35,1
RGB – 153,153,153
HEX – #999999
RGB – 214, 214,214
HEX – #d6d6d6
RGB – 236,236,236
HEX – #ececec
Fonts
Neue Haas Unica
Neue Haas Grotesk Text Pro
To use a branded font on your computer, you must type in Neue Haas Grotesk Text Pro. This font should come standard with computers and is available to use on all Microsoft Applications and has two standard font weights, regular and bold.
Arial
Finally, if you are on an email system like iModules, or are simply struggling to find New Haas Grotesk Text Pro, Arial is an appropriate substitute. Like Neue Haas Grotest Text Pro, Arial has two standard font weights, regular and bold.
Writing Style
Email Signature
All faculty and staff are encouraged to use the Daniels email signature. Please copy and paste the signature below into your email program.
To Download an image
Mac – drag cursor over entire signature (logo and connect images) and right-click on the image and select “copy.” In your email signature in Outlook, right-click and select “paste” to paste all images.
Instructions for Outlook 2013 can be found here.
Please note, you must be in Outlook (not Webmail) to do this:
- Save the attachment above to your computer
- In Outlook, go to Tools > Options
- Select the Mail Format tab at the top
- Under the Mail Format section, click the Signatures button
- Click the New button
- Type a name for your Signature
- Under Edit Signature, format your signature to your liking (name, phone, address, etc.)
- When you are ready to insert the graphic, click on the Insert Picture Icon (looks like two mountains with a sun)
- Click the Browse button and locate where the image is saved on the hard drive
- Click Insert
- Under the Choose default signature section (on the top-right-hand side) select the name you typed for your signature on the new messages and replies/forward drop-down box.
- Click OK
- Click OK again
Suggested text signature for handheld devices and Outlook Webmail
Title
Phone Number
Department or School
——————————
Daniels College of Business University of Denver
——————————
Templates & Tools
POWERPOINT Presentations
Daniels Branded PowerPoint Template
Download PPT >
DU Branded PowerPoint Template
Download PPT >
To help maintain compliance with the brand guidelines and standards established by our College, please review your document carefully for proper spelling, punctuation, grammar and accuracy.
Awards / Certificates
To help maintain compliance with the brand guidelines and standards established by our College, please review your document carefully for proper spelling, punctuation, grammar and accuracy. Please refer to the University of Denver Brand Guidelines for writing tips.
Flyers
Template 1
8.5 x 11 Template
Template 2
8.5 x 11 Template
Template 3
8.5 x 11 Template
Template 1
8.5 x 11 Template
Template 2
11 x 8.5 Template
Posters
To help maintain compliance with the brand guidelines and standards established by our College, please review your document carefully for proper spelling, punctuation, grammar and accuracy. Please refer to the University of Denver Brand Guidelines for writing tips.
Template 1 - Solid Header
17 x 11 Template
Template 2 - Solid Header
17 x 11 Template
Template 2 - Photo Header
17 x 11 Template
Template 1 - Solid Header
11 x 17 Template
Template 2 - Solid Header
11 x 17 Template
Template 3 - Photo Header
11 x 17 Template
Email Headers
Templates for Name Badges & Mailing Labels
Name Badges: 8 per sheet (for use with Avery product number 5395). Download»
Mailing Labels: 4 per sheet (for use with Avery product number 5168). Download»
Need help with your mail merge? Visit Mail Merge Help.
Business Cards & Name Badges
Business Cards & Name Badges >
Daniels specific business cards and name badges are now available. If you require assistance or want to check on the status of your order please contact kat.vick@du.edu.
Stationery & Door Name Plates
DU Stationery >
Bulk orders of Daniels stationery are available through the University’s Marketing and Communications office. If you require assistance or want to check on the status of your order, reach out at brand@du.edu.
Door Name Plates
Contact DU Facilities to request a name plate.
Fax, Letterhead & Memo
Electronic fax, letterhead and memo templates for departments within Daniels College of Business are available for download. These templates are for electronic use only. For all hard-copy communications, please use the printed DU stationery system.
Please adhere to the following guidelines when using these forms:
- The top margin for plain letters is 1.75 inches from the top of the page.
- The top margin for other communication materials, including memos and faxes, is 1.75 inches for headers. The body copy should begin 2.75 inches from the top of the page.
- The recommended fonts for body copy are Times New Roman, Frutiger or Minion Pro. Please refer to the University of Denver Brand Guidelines for additional information.
