The Daniels Effect: The Business of Better Business

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About

U

Leslie Lew

Hometown
San Francisco, California

Area of research interest
Brand, loyalty, retailing, consumer behavior

Master's degree
Master of Science Business Administration, Boston University Questrom School of Business

Bachelor's degree
Bachelor of Science Hospitality Administration, Boston University School of Hospitality Administration

 

What are some of your hobbies?
Running, traveling, reading, continuous learning

Where did/are you working while earning your PhD?
Practice Hospitality

What is your current position?
Cofounder, VP Revenue and Technology

Why have you decided to pursue a PhD?
I aspire to produce novel knowledge that creates value across behavioral marketing research, industry applications and academic institutions.

Why did you choose to get your PhD from the Daniels College of Business?
The University of Denver has resources including Daniels College of Business, Consumer Insights and Business Innovation Center and the Fritz Knoebel School of Hospitality Management, and provides an ecosystem that supports my research interests, academic aspirations and industry applications.

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