Ali Besharat, PhD
Daniels 489
303.871.4344
Assistant Professor | Co-director: Consumer Insights and Business Innovation Center
Department of Marketing
Ali Besharat

Biography at a Glance

Ali Besharat has received numerous college-wide and university-wide fellowships, research and teaching awards. He has been frequently featured in popular media outlets, including Yahoo!, The Week magazine, Business Insider, WalletHub, 9NEWS, iHeartRadio, FOX 31 NEWS, Denver Post, Colorado Public Radio, Denver Business Journal, Business Observer, and CreditCards.com, among others. He has consulted with many companies, including Comcast, Danone North America, Qdoba, Expedia, Leprino, and Hyde Park Jewelers. He teaches courses in consumer behavior, marketing research, introduction to marketing, marketing management and IMC.

His areas of research interest within the domain of consumer behavior include: a) behavioral judgment and decision making and b) marketing communications and branding. Within the first stream of research, his current projects entail how consumers make sub-optimal choices in the context of financial and food decisions. While current projects in his second stream of research include brand alliance, effectiveness of marketing communications and branding within digital environments, competitive advertising and brand phonetics. His work has been published in the Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Advertising, Journal of Public Policy & Marketing, Marketing Letters, Industrial Marketing Management, Journal of Business Research, European Journal of Marketing, and Psychology & Marketing, among others.

Featured Research

Education

  • PhD, Marketing, University of South Florida

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