Ali Besharat, PhD
Ali Besharat has received numerous college-wide and university-wide fellowships and research and teaching awards. He has been featured in popular media outlets, including New York Times, Wall Street Journal, Forbes, CNBC, Time, CNN, Fortune, NBC News, Yahoo!, The Week, Business Insider, The Conversation, WalletHub, 9NEWS, iHeartRadio, FOX 31 NEWS, Denver Post, Colorado Public Radio, Westword, Denver 7 and Denver Business Journal, among others. He has consulted with many companies, including Comcast, Danone North America, Freeport-McMoRan, Qdoba, Expedia, KONG, Leprino Foods and Hyde Park Jewelers. He teaches courses in consumer behavior, marketing research, introduction to marketing, strategic marketing management and IMC.
His areas of research interest within the domain of consumer behavior include a) behavioral judgment and decision making and b) marketing communications and branding. Within the first stream of research, his current projects entail how consumers make sub-optimal choices in various contexts. His other projects focus on the effectiveness of marketing communications and branding within digital environments, brand crisis management and competitive advertising.
His work has been published in the Journal of Consumer Psychology, Journal of Business Ethics, Journal of Retailing, International Journal of Research in Marketing, Journal of Advertising, Journal of Public Policy & Marketing, Marketing Letters, Industrial Marketing Management, Journal of Business Research, European Journal of Marketing, and Psychology & Marketing, among others.
Featured Research
- Keeping consumers in the red: Hedonic debt prioritization within multiple debt accounts
Education
- PhD, Marketing, University of South Florida