Ali Besharat, PhD
Daniels 489
Associate Professor | Co-director: Consumer Insights and Business Innovation Center
Department of Marketing, Executive PhD
Ali Besharat

Biography at a Glance

Ali Besharat has received numerous college-wide and university-wide fellowships, research and teaching awards. He has been featured in popular media outlets, including Yahoo!, The Week, Business Insider, WalletHub, 9NEWS, iHeartRadio, FOX 31 NEWS, Denver Post, Colorado Public Radio, Denver Business Journal, Business Observer, and, among others. He has consulted with many companies, including Comcast, Danone North America, Qdoba, Expedia, Leprino, and Hyde Park Jewelers. He teaches courses in consumer behavior, marketing research, introduction to marketing, marketing management and IMC.

His areas of research interest within the domain of consumer behavior include: a) behavioral judgment and decision making and b) marketing communications and branding. Within the first stream of research, his current projects entail how consumers make sub-optimal choices in the context of financial and food decisions. While current projects in his second stream of research include brand alliance, effectiveness of marketing communications and branding within digital environments, competitive advertising and brand phonetics. His work has been published in the Journal of Consumer Psychology, Journal of Business Ethics, International Journal of Research in Marketing, Journal of Advertising, Journal of Public Policy & Marketing, Marketing Letters, Industrial Marketing Management, Journal of Business Research, European Journal of Marketing, and Psychology & Marketing, among others. He currently serves on the Editorial Review Board of the Journal of Advertising and the European Journal of Marketing.


Featured Research



  • PhD, Marketing, University of South Florida

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