Put your creativity, strategic thinking and brand building skills to work. The Department of Marketing at the Daniels College of Business aligns you with live client accounts, providing opportunities to learn at the ground level and building real-world connections.
- Digital Emphasis—One of the few programs in the country where you master hard analytical skills and participate in unique cases each year.
- Corporate Connections—Leverage our network of more than 500 local companies and 5,800 corporations across the globe.
- Research Opportunities—Build connections with world-class faculty while gaining invaluable experience, whether you’re an undergraduate or graduate student.
- Actionable Insights—Engage with the Consumer Insights and Business Innovation Center (CiBiC). It is a state-of-the-art research center that guides you, faculty and businesses along a journey that starts with understanding the needs, feelings and behaviors of consumers and ends with ideas for developing new and improved market offerings.
My experience provided many opportunities to engage with marketing professionals through classes and through the student-run DU Marketing Association. I was able to apply what I learned through hands-on marketing planning and strategy courses and under the guidance of professors who really cared about my professional success.
– Lulu Chen, MS Marketing, 2010 Regional Manager, TOEFL Junior—Shanghai
- Work on live marketing projects—field projects, internships and emerging job opportunities
- Build your digital competencies—Google Analytics, Qualtrics/SPSS
- Learn from thought leaders—cutting-edge marketing practitioners on campus
- Gain global perspective—social, environmental and financial ramifications to every business initiative
- Build a strong sense of ethics—corporate social responsibility contributes to better business decision-making
marketing news & insight
A Roadmap for Achieving Environmental Sustainability
In his new book, the Daniels College of Business professor Jack Buffington explains how to change course before it’s too late.
Research: How Mixed Incentives May Be Hurting Your Company
Faculty member Yashar Atefi details recent research that uses social science to find the “secret sauce” for getting sales teams to work together.
60 Years of Beatlemania: How the Band Became a Brand
The Fab Four is as popular as ever today. How did it happen? And how are other groups replicating that success?
Students Receive Real-World Research Opportunities at CiBiC
The Consumer Insights and Business Innovation Center offers a range of services to organizations, researchers and entrepreneurs across campus ...
Research: Women and BIPOC Entrepreneurs Lack Access to Growth Funding. But Why?
A landmark study explores the challenges women and BIPOC entrepreneurs face when attempting to secure funding for business growth.
CiBiC Offers Alumna Hands-On Research Experience
Analytics, coding and reporting skillsets increased Sophia Kontra’s confidence.
Daniels Grad Lands Residency With Opera Colorado
Randy Ho graduated with a bachelor's degree in marketing from the Daniels College of Business.
New Faculty Members Join Daniels for Fall 2023
The seven new faculty represent five Daniels departments.
Twitter, X and Threads: When a Rebrand Gets Personal
Marketing and MBA faculty Michael Myers breaks down social media's summertime shakeup.