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Theresa Meier Conley, PhD

Professor Emeritus
Department of Marketing

Theresa Meier Conley

Biography at Glance

Theresa Meier Conley joined the Department of Marketing at the Daniels College of Business as a faculty member in 2001 and retired in 2023. Her business and scholarly interests include product development design-thinking, innovation, positioning, brand development, nonprofit marketing and international marketing. She applies her professional corporate experience and academic background as a marketing consultant for a variety of business ventures. Conley came to Daniels after a lengthy career as a corporate marketing executive, including positions at AT&T, TCI Internet Services (now Comcast) and US WEST/Qwest (now CenturyLink).

Awards & Honors

  • Ethics Instructional Development Grant for the Daniels Fund
  • Professor Award for DU Faculty Student Career Champion
  • Faculty Award, Chinese Executive Media Management Program (CEMMP)
  • Emcee, TEDxDU, Radical Collaboration series
  • Resident Faculty Director, Center for Civic Engagement program, University of Bologna partnership, Italy
  • Women in Cable and Telecommunications “Woman of the Year Walk of Fame” award

Professional Activities

  • Ethical Marketing for the Cannabis Industry, Invited Industry Conference Speaker
  • The Evolution of the Retail Industry, subject matter expert for local media
  • Marketing Education for the Non-Marketing Professional, DU Executive Education
  • American Marketing Association, volunteer, speaker, and mentor
  • Founder, uberBURBS LLC, a small consultancy specializing in design-thinking and product development. Client list: SANN Properties, Encore International/Beijing, Starz Inc., Fiserv Investment Support Services, DI Graphics, Chipotle, The Cable Center, N2BB, Studio H Creative, Jeppesen, City of Longmont, Jingsu Cable, TRowe Price, National CineMedia, Allstate, Time Warner, DISH Network, CCTV/China, Cisco Systems, Colorado Intellectual Property (Inn at Court), DU Executive Education, and a variety of local nonprofits

Academic Activities

  • Discussing Difficult Topics with College Students, a DU seminar (2018)
  • Cannabis Marketing, presentation and paper at the Marketing Educator’s Association (April 2018)
  • An Examination of Student Awareness, Beliefs, and Attitudes About the Cannabis Industry and Its Impact on Marketing Curriculum and Pedagogy, peer-reviewed academic presentation and paper at Marketing Educator’s Association (April 2017)
  • Nonprofit, Charity, and Social Marketing Education in the United States: An Examination of Scope, Intention, and the Nature of Curricula for Graduate and Undergraduate Students, PhD dissertation (published, April 2012)
  • Process and Decision Making for Undergraduate Students of Color for Study Abroad, peer-reviewed academic presentation at Marketing Educators Association for the American Association for the Advancement of Curriculum Studies Conference (presented, April 2010)
  • Improving Writing through Marketing Curriculum: A Longitudinal Study; D. Bacon, T. Conley, C. Johnson, P. Paul, Journal of Marketing Education(JME) (published, December 2008)

Education and Certifications

  • PhD, Curriculum and Instruction, Morgridge College of Education, University of Denver
  • Certificate in Professional Project Program Management, University of Denver
  • Certificate in Data Networking Solutions, US WEST Training Center
  • Certificate in Telecommunications, University of Colorado
  • MS, Communication Technology, Eastern Illinois University
  • BA, Graphic Design, Visual Communication, Eastern Illinois University

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