Theresa Meier Conley, PhD
Daniels 315E
Associate Professor of the Practice
Department of Marketing
Theresa Meier Conley

Biography at Glance

Dr. Theresa Meier Conley joined the Department of Marketing at the Daniels College of Business as a faculty member in 2001. Her business and scholarly interests include product development, design-thinking, innovation, positioning, brand development, nonprofit marketing and international marketing. She applies her professional corporate experience and academic background as a marketing consultant for a variety of business ventures. Conley came to Daniels after a lengthy career as a corporate marketing executive, including positions at AT&T, TCI Internet Services (now Comcast) and US WEST/Qwest (now CenturyLink).

Awards & Honors

  • Ethics Instructional Development Grant for the Daniels Fund
  • Professor Award for DU Faculty Student Career Champion
  • Faculty Award, Chinese Executive Media Management Program (CEMMP)
  • Emcee, TEDxDU, Radical Collaboration series
  • Resident Faculty Director, Center for Civic Engagement program, University of Bologna partnership, Italy
  • Women in Cable and Telecommunications “Woman of the Year Walk of Fame” award

Professional Activities

  • Ethical Marketing for the Cannabis Industry, Invited Industry Conference Speaker
  • The Evolution of the Retail Industry, subject matter expert for local media
  • Marketing Education for the Non-Marketing Professional, DU Executive Education
  • American Marketing Association, volunteer, speaker, and mentor
  • Founder, uberBURBS LLC, a small consultancy specializing in design-thinking and product development. Client list: SANN Properties, Encore International/Beijing, Starz Inc., Fiserv Investment Support Services, DI Graphics, Chipotle, The Cable Center, N2BB, Studio H Creative, Jeppesen, City of Longmont, Jingsu Cable, TRowe Price, National CineMedia, Allstate, Time Warner, DISH Network, CCTV/China, Cisco Systems, Colorado Intellectual Property (Inn at Court), DU Executive Education, and a variety of local nonprofits

Academic Activities

  • Discussing Difficult Topics with College Students, a DU seminar (2018)
  • Cannabis Marketing, presentation and paper at the Marketing Educator’s Association (April 2018)
  • An Examination of Student Awareness, Beliefs, and Attitudes About the Cannabis Industry and Its Impact on Marketing Curriculum and Pedagogy, peer-reviewed academic presentation and paper at Marketing Educator’s Association (April 2017)
  • Nonprofit, Charity, and Social Marketing Education in the United States: An Examination of Scope, Intention, and the Nature of Curricula for Graduate and Undergraduate Students, PhD dissertation (published, April 2012)
  • Process and Decision Making for Undergraduate Students of Color for Study Abroad, peer-reviewed academic presentation at Marketing Educators Association for the American Association for the Advancement of Curriculum Studies Conference (presented, April 2010)
  • Improving Writing through Marketing Curriculum: A Longitudinal Study; D. Bacon, T. Conley, C. Johnson, P. Paul, Journal of Marketing Education(JME) (published, December 2008)

Education and Certifications

  • PhD, Curriculum and Instruction, Morgridge College of Education, University of Denver
  • Certificate in Professional Project Program Management, University of Denver
  • Certificate in Data Networking Solutions, US WEST Training Center
  • Certificate in Telecommunications, University of Colorado
  • MS, Communication Technology, Eastern Illinois University
  • BA, Graphic Design, Visual Communication, Eastern Illinois University

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