Melissa Archpru Akaka, PhD
Daniels 491
Assistant Professor
Department of Marketing
Melissa Akaka

Biography at a Glance

Melissa Archpru Akaka earned her PhD, MBA and BBA in marketing from the University of Hawaii at Manoa. Prior to her graduate studies, Akaka spent several years working in the retail and travel industries, as well as the not-for-profit sector. Her research interests include value and value co-creation, service-oriented innovation and market (re)formation.

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How Organizations and Customers Create Value Together