Daniel W. "Dan" Baack, PhD
Biography at a Glance
Dan Baack is the current director of the Executive PhD program. In this role, he is responsible for every aspect of the program. This includes student recruitment, advising and overall support. Curriculum and classroom experience are key areas of focus, as is recruitment of the best possible faculty. He has had the honor to be involved with almost 10 different dissertations and is excited to welcome a new cohort to the program each fall.
Beyond his administrative role, Dan is an expert in advertising, brand management and international marketing. His academic research focuses on how differences in how consumers process information affect promotional activities. This includes investigations of creativity and advertising effectiveness, of advertising’s impact on brand image, and of culture’s influence on marketing activity. He also has looked into how cultural understanding influences market entry choice. More recently, he has started a series of studies exploring diversity, equity and inclusion in various business contexts.
Dan has been published in over 30 peer-review journal publications, including publications in the Journal of Business Ethics and the Journal of International Business Studies, and an online publication with Harvard Business Review. He has been awarded almost 20 research grants, including the prestigious American Academy of Advertising Research Grant–an international grant given to only two research projects every year by the leading academic body for advertising research. He also published two editions of his textbook, “International Marketing,” with Sage Publications. Beyond academic success, he is an active consultant and expert witness. He has testified at the state and federal level regarding advertising ethics.
Education
- PhD, Marketing and International Business, Saint Louis University
- BA, Psychology and English, Truman State University
- BS, Psychology, Truman State University
Academic Positions Held
- Professor of Marketing, Daniels College of Business
- Associate Professor of Marketing with Tenure, Daniels College of Business
- Director, EPhD Program
- Academic Director, MBA Programs
- Assistant Dean, Denver MBA
- Co-director, International Business Major, Daniels College of Business
- Interim Chair, Department of Marketing, Daniels College of Business
- Assistant Professor of Marketing, Daniels College of Business
- Assistant Professor of Marketing, Ball State University