Department of Marketing
October 30, 2020
Editor’s note: Lindsay Adam is a communications manager at Daniels and an alumna of the full-time MBA program. Below, she shares strategies that blend two of her favorite topics ...
September 1, 2020
For those who suffer from bronchitis or asthma, invisible particles and extra ozone in the atmosphere can be torturous. What if all it took to stay safe and gauge the day’s air ...
July 21, 2020
In a conversation with the Daniels Newsroom, Teaching Associate Professor Michael Myers discussed the future of digital marketing, technology and how students in the Daniels Depart ...
May 6, 2020
Growing up, did you ever run into your teacher at the grocery store and realize, perhaps for the first time, that he had a life outside of school? Today, that same feeling might ar ...
January 6, 2020
Students looking to hone their sales skills and the companies interested in hiring them, please take note: The Sales Leadership Center at the Daniels College of Business is open. W ...
September 9, 2019
It’s the first day of fall quarter at Daniels. Classes are back in session and the halls are buzzing with activity as students find their classrooms, greet one another and swap t ...
February 12, 2019
As seniors in your last year of your undergraduate program, you may still be deciding what to do next. Specifically, whether to enter the job market directly or enroll in a graduat ...
August 16, 2018
Like most good ideas, this one came out of nowhere. When Grant Gravitt (BSBA 2018) was 14 and riding in a car with his dad in his hometown of Las Vegas, he spotted a car wrapped ...
January 20, 2017
Do you ever pause to consider your loyalty to one brand versus another? What factors drive you to purchase a particular product line, whether it’s toothpaste, milk or laundry det ...
October 25, 2016
New research from the University of Denver’s Daniels College of Business finds that the nature of products, a product’s brand, reviewers’ credibility, and the structure of on ...