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Department of Marketing

June 27, 2018
Assistant Professor Ali Besharat may not be a long-distance runner but he sure knows how to go the extra mile. Besharat, ...
April 24, 2018
Monday mornings often get a bad rap. Even for those who love their jobs, it can be tough to transition back into “work ...
March 6, 2018
When Matthias Malojer decided to earn a master’s in marketing, the Austrian native looked no further than the Daniels ...
March 2, 2018
Having opportunities to become immersed in a company’s culture, even for a couple of hours, is an invaluable experienc ...
February 6, 2018
Hear from Melissa Akaka, assistant professor of marketing at the Daniels College of Business, as she explores how innova ...
December 13, 2017
Moderation and frugality are two words we don’t typically associate with the holidays. With parties to attend, gifts t ...
February 6, 2017
Mercedes The Coen Brothers created this entertaining spot definitely aimed at Baby Boomers.  Nostalgia from the 60’s ...
January 20, 2017
  Do you ever pause to consider your loyalty to one brand versus another? What factors drive you to purchase a part ...
January 18, 2017
Financial resolutions are among the most popular New Year’s vows for Americans. But as 2017 unfolds, some consumers wi ...
November 30, 2016
The holidays are upon us and that means you might be planning stories about holiday travel, Black Friday, Cyber Monday, ...