Department of Marketing

March 2, 2018
Having opportunities to become immersed in a company’s culture, even for a couple of hours, is an invaluable experienc ...
February 6, 2018
Hear from Melissa Akaka, assistant professor of marketing at the Daniels College of Business, as she explores how innova ...
December 13, 2017
Moderation and frugality are two words we don’t typically associate with the holidays. With parties to attend, gifts t ...
February 6, 2017
Mercedes The Coen Brothers created this entertaining spot definitely aimed at Baby Boomers.  Nostalgia from the 60’s ...
January 20, 2017
  Do you ever pause to consider your loyalty to one brand versus another? What factors drive you to purchase a part ...
January 18, 2017
Financial resolutions are among the most popular New Year’s vows for Americans. But as 2017 unfolds, some consumers wi ...
November 30, 2016
The holidays are upon us and that means you might be planning stories about holiday travel, Black Friday, Cyber Monday, ...
October 25, 2016
New research from the University of Denver’s Daniels College of Business finds that the nature of products, a product ...
August 3, 2016
I was recently in Milan visiting a friend and to spend a couple of days revisiting this city. One of Milan’s most impr ...
June 2, 2016
Online review sites like Yelp, Trip Advisor and Angie’s List can have a major impact on the sales of certain businesse ...
// JavaScript Document