Department of Marketing

April 18, 2017
The University of Denver’s Daniels College of Business will host Voices of Experience Thursday, April 27, at 7 p.m. at ...
February 6, 2017
Mercedes The Coen Brothers created this entertaining spot definitely aimed at Baby Boomers.  Nostalgia from the 60’s ...
January 20, 2017
  Do you ever pause to consider your loyalty to one brand versus another? What factors drive you to purchase a part ...
January 18, 2017
Financial resolutions are among the most popular New Year’s vows for Americans. But as 2017 unfolds, some consumers wi ...
November 30, 2016
The holidays are upon us and that means you might be planning stories about holiday travel, Black Friday, Cyber Monday, ...
October 25, 2016
New research from the University of Denver’s Daniels College of Business finds that the nature of products, a product ...
August 3, 2016
I was recently in Milan visiting a friend and to spend a couple of days revisiting this city. One of Milan’s most impr ...
June 2, 2016
Online review sites like Yelp, Trip Advisor and Angie’s List can have a major impact on the sales of certain businesse ...
June 11, 2015
Denver’s mayor and police chief unveiled a new campaign Thursday aimed at putting a stop to distracted driving. People ...
May 19, 2015
My first recollection of beer advertising, where it actually stuck in my head, was the “The Night Belongs To Michelob ...
May 14, 2015
From the Desk of: Carol Johnson, Chair of the Department of Marketing The world of marketing is changing rapidly, and th ...