Imagery is a powerful persuasive tool used by marketers to encourage consumers to imagine future experiences. Recent surveys show that most consumers tend to stay with their existing brand choices. Marketers spend valuable dollars trying to get consumers to switch...
New research from the University of Denver’s Daniels College of Business It makes sense that businesses that are good at developing customer relationships and can adapt easily to change are more profitable. And now, there’s research from the University of Denver’s...
New research from two marketing professors at the University of Denver’s Daniels College of Business finds that when consumers prepay for a service, they’re more likely to indulge, often spending even more. “Since a decision maker has an internal need to validate...
Assistant Professor Ali Besharat may not be a long-distance runner but he sure knows how to go the extra mile. Besharat, who has taught marketing at Daniels for the past six years, seems to go the distance—and then some—to help his students identify their passions,...
Hear from Melissa Akaka, assistant professor of marketing at the Daniels College of Business, as she explores how innovation and value are most effectively fostered through joint partnerships among firms, customers and other stakeholders: Akaka studies how...
Do you ever pause to consider your loyalty to one brand versus another? What factors drive you to purchase a particular product line, whether it’s toothpaste, milk or laundry detergent? The Daniels College of Business’ new Consumer Insights and Business Innovation...
