When Assistant Professor of Management Andrew Schnackenberg needed to do some research for a manuscript he was working on, he knew exactly where to go: the Consumer Insights and Business Innovation Center (CiBiC). CiBiC, which opened in 2017 at the Daniels College of...
Making decisions is as common as breathing—we do it daily. Yet, decision making never seems to get easier. And in a pandemic, it’s harder. Work and personal decisions—even ones that used to be simple—have taken on a life-or-death tone: “Should I go to the office?...
The Daniels College of Business at the University of Denver is redefining the academic experience in marketing. As technology and consumer behavior change, the Daniels Department of Marketing integrates exciting, innovative educational programming that provides...
The economic and social shifts due to COVID-19 have incurred unprecedented conditions. As states begin to “reopen,” brands may be wondering how to market to consumers. With 14% of the American population unemployed, and businesses shuttering at a rapid rate, marketers...
As COVID-19 continues to spread and shut down economies, small business owners are going to great lengths to stay afloat—with help from a major tech company Across the globe, and the nation, business is being put on hold and millions have lost their jobs due to the...
Q&A with Associate Professors of Marketing Melissa Archpru Akaka and Ali Besharat Almost overnight, the pandemic changed consumer behavior. How are marketers responding? How should they respond? And how might marketing change after the crisis? Melissa Archpru...
Business owners have to make all sorts of decisions that could greatly improve or greatly deteriorate the customer experience. But, what if you had a resource that could give you insight before you launched a new product or initiative? Or, what if you wanted to...
Despite our enduring fascination with the lifestyles of the one percent, it’s well documented that we—as consumers—value experiences over things. However, when managers study consumer experiences as individual events in an attempt to understand reactions to products,...
New research from the University of Denver’s Daniels College of Business finds that innovation is much more than an idea. Innovation is a complex process and leaders shouldn’t get stuck in the idea phase, according to a study from Associate Professor Melissa Archpru...
