The Consumer Insights and Business Innovation Center provides opportunities for collecting data, interpreting it and conducting research.
cibic Articles
Students Receive Real-World Research Opportunities at CiBiC
The Consumer Insights and Business Innovation Center offers a range of services to organizations, researchers and entrepreneurs across campus and beyond.
Research: Women and BIPOC Entrepreneurs Lack Access to Growth Funding. But Why?
A landmark study explores the challenges women and BIPOC entrepreneurs face when attempting to secure funding for business growth.
CiBiC Offers Alumna Hands-On Research Experience
Analytics, coding and reporting skillsets increased Sophia Kontra’s confidence.
Fast Fashion’s Dirty Laundry
From environmental destruction to harmful labor practices, faculty agree that we pay a high price for cheap clothes.
Daniels Research Finds Link Between CEO Pay and Consumer Trust
Research from marketing professor Ali Besharat found high CEO pay can impact consumer behavior and brand trust.
Through CiBiC, Students Get Experience and Nonprofits Get Solutions
Through an internship with CiBiC, graduate student Lauren Bell helped Energize Colorado with data visualization.
DU Research Lab Uses Human Behavior to Drive Business Decisions
Tucked away on the main floor of the Daniels College of Business building, an innovative research center studies the sometimes puzzling, sometimes predictable behavior of consumers. True, it lacks the customary beakers or spectrometers found in so many labs. But it...
Finding Her Place
Ask Deborah Finestone (MS 2017) anything about marketing—then sit back and enjoy the ride. As she talks about her profession, it’s like watching a rose bloom. Proof that she has found the kind of work she loves is evident by the glimmer in her eyes and the excited...