Ali Besharat

Ali Besharat, PhD

Assistant Professor

Department of Marketing |Daniels 489 |303.871.4344 | CV | Download Photo

Biography at a Glance

Ali Besharat has received numerous college-wide and university-wide fellowships, research and teaching awards. He has been frequently featured in popular media outlets, including Yahoo!, 9NEWS, The Week magazine, FOX 31 NEWS, Denver Post, 2ser, Business Observer, and Consumer Credit Research Institute.  Prior to his academic career, he worked in the energy industry as a consultant and manager. He teaches courses in consumer behavior, marketing research, introduction to marketing, marketing management and IMC.

His areas of research interest within the domain of consumer behavior include: a) behavioral judgment and decision making and b) marketing communications and branding. Within the first stream of research, his current projects entail how financial decisions can be translated into sub-optimal choice preference, unhealthy consumption and over-spending. While current projects in his second stream of research include brand alliance, effectiveness of marketing communications and branding within digital environments, competitive advertising and brand phonetics. His work has been published in the Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Advertising, Journal of Public Policy & Marketing, Marketing Letters, Industrial Marketing Management, Journal of Business Research, and Psychology & Marketing, among others.

Featured Research


  • Ph.D., Marketing, University of South Florida

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