Ali Besharat, PhD
Co-Director & Research Faculty
Ali Besharat is Associate Professor of Marketing. His research includes two main domains: “Marketing Communications” and “Judgment and Decision Making”. Dr. Besharat’s scholarly work has been published in many prestigious Marketing journals as well as popular media outlets, including Time, CNN Money, Yahoo!, Business Insider, The Week, WalletHub, 9NEWS, Denver Post, Fox31, among others.
Melissa Archpru Akaka, PhD
Co-Director & Research Faculty
Melissa Archpru Akaka is Associate Professor of Marketing. Her research investigates the co-creation of consumption experiences and collaborative innovation and entrepreneurship within dynamic business ecosystems. Dr. Akaka’s scholarly work has been published in a variety of academic journals, and her work was recently recognized for being “highly cited” (in the top 1%) by Thompson and Reuters.
Ana Babic Rosario, PhD
Research Faculty
Ana Babic Rosario is Assistant Professor of Marketing and joined DU in Fall 2016 after completing her PhD in Marketing at HEC Paris, France. Her research centers on electronic word of mouth and online social interaction, and it has been published in the Journal of Marketing Research.
Gia Nardini, PhD
Research Faculty
Gia Nardini is Assistant Professor of Marketing and joined DU in 2016. Dr. Nardini’s research focuses on how people process, consume, and evaluate experiences. Additionally, she investigates what makes decisions difficult, and the downstream consequences of decision difficulty, such as choice deferral and purchase likelihood.
Michael Myers
Subject Matter Expert
Michael Myers has over 15 years of experience in online marketing, product strategies and technology. He is the CEO of CRUCES, a consulting firm that enables businesses to utilize social media and mobile marketing as business drivers.
Dan Hoffman
Subject Matter Expert
Dan Hoffman’s project experience includes the use of advanced statistical techniques to expand the clarity, insight and ability to execute the research findings and includes many of the leading tools and techniques: cross-tabulations, statistical tests of significance, time-series, regressions, segmentation, perceptual mapping, conjoint and Max Diff.
Company representatives from a broad range of industries can support broad strategic planning efforts.
Corporate partners can engage with talented students, help to design and teach in apprenticeship programs, and learn about the latest technologies and methodologies to increase business innovativeness and success.
Companies seeking research support can leverage student talent and faculty oversight to collect and analyze data and report findings in a variety of ways. Projects start at 25 hours for $2500, each project is planned and scoped with a CiBiC co-director, supervised by Daniels’ faculty member and executed by students.