Do you ever pause to consider your loyalty to one brand versus another? What factors drive you to purchase a particular product line, whether it’s toothpaste, milk or laundry detergent? The Daniels College of Business’ new Consumer Insights and Business Innovation...
News Articles
The Experiential MBA
Two b-schools base their MBA programs on experiential learning As action based learning becomes more of a mainstay in higher education, business schools are designing more ways to integrate experiential learning into their courses. This fall, two business schools have...
What Brand and Marketing Managers Need to Know About Online Customer Reviews; How They...
New research from the University of Denver’s Daniels College of Business finds that the nature of products, a product’s brand, reviewers’ credibility, and the structure of online customer reviews all significantly impact consumer decision-making and, subsequently, a...
Author and former investment banker William Cohan to speak at DU
The School of Accountancy at the Daniels College of Business hosts an evening with author and investment banker William D. Cohan as part of its Town Hall 2016 event Monday, Oct. 24, at 6 p.m. in the Reiman Theater in Margery Reed Hall at the University of Denver....
Developing Character with Ethics Boot Camp
It’s a Friday night at the University of Denver. Students have just completed their second week of classes. It’s 80 degrees and sunny. It seems like the perfect night to go out. Instead, about 350 students spent nearly six hours on Friday and six more on Saturday...
Bruce Klaw receives award for his research
The Academy of Legal Studies in Business awarded Assistant Professor Bruce Klaw the 2016 Hoeber Memorial Award for Excellence In Research. The award recognizes the best article of the year published in the Journal of Legal Studies Education, which is one of the two...
New Study: Companies Might be Suppressing Employee Opinions When They Need Them the Mo...
Article published in the Journal of Occupational and Organizational Psychology Long-standing research shows that diversity of thought in organizations is vital to innovation and creativity. New research shows that during times of job insecurity, those vital ideas...
New Research Gives Insight to Businesses on how to Respond to Online Reviews
Online review sites like Yelp, Trip Advisor and Angie’s List can have a major impact on the sales of certain businesses. New research published by the 2016 Americas Conference on Information Systems, says that managers should be strategic about responding to negative...
Two Daniels MBA Students Help Businesses Become B Corporations
Jacklyn Ward and Betsy Fischer believe businesses can be much more than a profit source for their owners or shareholders. They have a passion for aligning companies’ vision, values, and purpose with their internal practices. It’s a passion they realized during their...










