The Daniels Effect: The Business of Better Business
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Almost two years ago, DU student Zoi Johns was meeting with her Pioneer Leadership Program (PLP) small group to brainstorm a community project. “On the count of three, say who you want to work with,” Johns recalls. The next moment launched them on a journey that would...
Marketing student shares takeaways from executives at Crocs Picture this: you are a senior marketing student at DU, drowning in schoolwork, internship work, and the general emotional work required to cope with the state of the world right now. Then, you get an...
Editor’s note: Lindsay Adam is a communications manager at Daniels and an alumna of the full-time MBA program. Below, she shares strategies that blend two of her favorite topics—business and Harry Potter. There are many things I’d like to borrow from the wizarding...
Marketing faculty share how to make your best choices Making decisions is as common as breathing—we do it daily. Yet, decision making never seems to get easier. And in a pandemic, it’s harder. Work and personal decisions—even ones that used to be simple—have taken on...
University of Denver professor publishes new research on car negotiations Very few people look forward to the negotiations that are part of the car-buying experience. Consumers often think the car salesperson is giving them a high price that they’ll have to negotiate...
DU community has opportunity to view the feature film When Zachary Green (BSBA 1996) attended the University of Denver, he didn’t even take a film class. He studied marketing, business and was a part of the men’s basketball team. Yet today, Green is the co-founder of...
PMBA students help bring the environmental agency’s air pollution product to market For those who suffer from bronchitis or asthma, invisible particles and extra ozone in the atmosphere can be torturous. What if all it took to stay safe and gauge the day’s air...
In a conversation with the Daniels Newsroom, Teaching Associate Professor Michael Myers discussed the future of digital marketing, technology and how students in the Daniels Department of Marketing can prepare. Q: How is digital marketing different from traditional...
Assistant Professor Ana Babic Rosario’s studies show that during a crisis, individuals favor nostalgia marketing The economic and social shifts due to COVID-19 have incurred unprecedented conditions. As states begin to “reopen,” brands may be wondering how to market...
