Ana Babic Rosario

Marketers can take steps to generate, support, and amplify electronic word-of-mouth and so influence consumers’ decision-making process.

Each week, Daniels is featuring a researcher who conducts meaningful research that impacts their field and the wider community. Learn more about their work in Q&As with the Dan ...

Ana Babic Rosario discusses Facebook’s beginnings, its impact on society and what Facebook might look like in another 20 years.

 For the first time since May 2019, the Daniels Awards for Excellence were held in person to celebrate faculty and staff accomplishment from the 2021-22 academic year. Normally he ...

During the Super Bowl LIV broadcast in early 2020, Facebook ran a slick commercial promoting its Groups functionality. Earlier this year, the company restarted the campaign, highli ...

The economic and social shifts due to COVID-19 have incurred unprecedented conditions. As states begin to “reopen,” brands may be wondering how to market to consumers. With 14% ...

New research from the University of Denver’s Daniels College of Business finds that the nature of products, a product’s brand, reviewers’ credibility, and the structure of on ...