The Daniels Effect: The Business of Better Business

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About

U

Ketty Aldy Odero

Master of Science in Business Analytics
Graduate Student Ambassador

Hometown

Nairobi, Kenya

Why did you choose Daniels?

I chose Daniels because it bridges the world of business and data in a way that feels both human and purposeful. The MS in Business Analytics program doesn’t just teach numbers, it teaches how to turn them into stories that drive meaningful decisions. I was drawn to its experiential learning approach, where theory meets real-world problem solving, and its emphasis on ethical leadership and impact. At Daniels, I’m learning how to use the power of data to help organizations innovate, operate more intelligently and create solutions that drive lasting change.

Previous Education

BS in analytical chemistry from Jomo Kenyatta University of Agriculture & Technology

Pre-Grad School Experience

Before joining Daniels, I worked at Burn Manufacturing, where I led product analytics and research across five African markets. My work focused on leveraging data to improve product design, guide market expansion and warranty services, and inform impact evaluation strategies for clean energy solutions.

Post Grad School Goal

My goal is to become a strategy and analytics consultant who leverages data to solve complex business challenges and design solutions that balance profitability with social and environmental impact.

Hobbies

I love hiking, it helps me slow down and think more clearly. I’m also reintroducing myself to reading and really enjoy spaces where people can connect, reflect and grow together.