The Daniels Effect: The Business of Better Business

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About

U

Haragopal "HG" Parsa, PhD

Joy Burns Center 337
303.871.3693
Professor
Fritz Knoebel School of Hospitality Management

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Research Areas

Restaurant management, revenue management, sustainability, green operations

Industry Impact

  • Investigates the operational and financial factors that contribute to restaurant success and failure, helping operators improve long-term business performance and resilience.
  • Establishes sustainability and competitive benchmarking frameworks that support energy management, waste reduction, water conservation and strategic positioning within the restaurant industry.

Biography at a Glance

Dr. Parsa holds a PhD from Virginia Tech, an MS in Food Science and an MSc in Genetics. He is an associate editor of the Journal of Hospitality and Tourism Research and a Fulbright Visiting Scholar (2005). Dr. Parsa is the Barron Hilton Professor of Lodging Management. His research interests include corporate social responsibility, marketing and pricing strategies and analysis of restaurant and food trends.


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