Andrea Lashnits

I am a marketing expert turned educator and consultant, bringing over two decades of executive experience to the classroom and advisory table. My career has spanned every dimension of marketing leadership—from strategic planning and product launches to digital overhauls and brand revitalization—culminating in a purposeful pivot to academia and consulting.

As a former EVP of Marketing, I’ve driven measurable results, including a 10X revenue increase through e-commerce growth, a 40% boost in customer retention, and millions in cost savings across industries like healthcare, technology and professional education. My hands-on experience includes managing multimillion-dollar portfolios and brands, leading high-performing and cross-functional teams, and shaping go-to-market strategies that achieved consistent growth.

Now, I’m passionate about sharing this expertise with students and clients. As an adjunct professor and E.I.R., I’ve designed and delivered courses in Market Research, Global MKTG, Strategic Brand Management, Strategic Planning, Intro to MKTG. and Bus Comm., blending real-world insights with academic rigor. I mentor aspiring professionals to understand marketing as the essential communication conduit for organizations: the voice of the customer to the business, and the voice of the business to the market—balancing strategy, creativity and authenticity.

In consulting, I help client organizations refine market positioning, optimize digital strategies, employ automation and marketing operations’ best-practices, and launch products with impactful, data-driven campaigns. My combined academic and professional perspective bridges theory and practice, delivering actionable solutions and fostering innovation.

At the core of my work is a belief in marketing as both an art and science. Whether teaching the next generation or guiding organizations to success, I am committed to advancing the evolution of marketing as a dynamic, transformative field.

Let’s connect and collaborate in driving meaningful growth—be it in the classroom, the marketplace, or beyond.

Areas of Expertise:

• Strategic marketing, segmentation and positioning
• Market research, consumer behavior, competitive intelligence
• Global marketing practices and cultural intelligence (CQ)
• Digital commerce and automation
• Brand mgmt., asset building and storytelling
• Portfolio strategy; product mgmt.; MMF, launch, and lifecycle mgmt.
• Marketing analytics, ROI and operational efficiency
• Integrated program implementation and sales enablement
• Healthcare, wellness, continuing ed, technology, SaaS, mobile commerce