The Daniels Effect: The Business of Better Business

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What does it really take to turn an idea into a product sold in thousands of stores? In this episode of The Business of…, Bri Bradley shares how she built Smart Cookie Bakery from the ground up, growing from local farmers markets to more than 2,000 retailers. She takes us behind the scenes of the pet products business, including manufacturing, distribution, margins, scaling and the lessons she learned along the way.
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