The Daniels Effect: The Business of Better Business
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New research from the University of Denver’s Daniels College of Business looks at what motivates a consumer’s willingness to pay. In their paper, “Revenue management, hedonic pricing models and the effects of operational attributes,” published recently in the...
Do you ever pause to consider your loyalty to one brand versus another? What factors drive you to purchase a particular product line, whether it’s toothpaste, milk or laundry detergent? The Daniels College of Business’ new Consumer Insights and Business Innovation...
New research from the University of Denver’s Daniels College of Business finds that the nature of products, a product’s brand, reviewers’ credibility, and the structure of online customer reviews all significantly impact consumer decision-making and, subsequently, a...
Online review sites like Yelp, Trip Advisor and Angie’s List can have a major impact on the sales of certain businesses. New research published by the 2016 Americas Conference on Information Systems, says that managers should be strategic about responding to negative...
My first recollection of beer advertising, where it actually stuck in my head, was the “The Night Belongs To Michelob” campaign from the mid-80s-ish, in all its mid-80s-ish glory, with its mid-80s-ish hair and Gordon Gecko-esque hubris. Artists like Genesis, Steve...
DENVER – Sure, you can eat cake … or you can smash it in your face. And if enough people engage in cake-smashing they can set a world record – potentially earning eternal glory, though they are missing out on cake. That was the goal of a group of University of Denver...
Plain speak. Salty talk. No bullshit. Call it whatever you like, some companies have built an entire culture around cutting the fat from their communications, both internal and external. It starts with a name. Take the HVLS Fan Company (short for "high volume, low...
Sponsored by 9NEWS, featuring leaders in digital marketing and branding for hands-on learning The University of Denver’s Daniels College of Business today announced its second annual Digital Marketing Summit, sponsored by 9NEWS and bringing together leaders in digital...
By Michele L. Cunningham, Lecturer, University of Denver Daniels College of Business Spring is in the air and soon-to-be college grads everywhere have one thing in common: employment anxiety. While a handful of students have summer excursions to Europe on the agenda...
