The Daniels Effect: The Business of Better Business
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Despite our enduring fascination with the lifestyles of the one percent, it’s well documented that we—as consumers—value experiences over things. However, when managers study consumer experiences as individual events in an attempt to understand reactions to products,...
As seniors in your last year of your undergraduate program, you may still be deciding what to do next. Specifically, whether to enter the job market directly or enroll in a graduate business program. I was in the same boat around a year ago, researching various...
Imagery is a powerful persuasive tool used by marketers to encourage consumers to imagine future experiences. Recent surveys show that most consumers tend to stay with their existing brand choices. Marketers spend valuable dollars trying to get consumers to switch...
New research from two marketing professors at the University of Denver’s Daniels College of Business finds that when consumers prepay for a service, they’re more likely to indulge, often spending even more. “Since a decision maker has an internal need to validate...
Like most good ideas, this one came out of nowhere. When Grant Gravitt (BSBA 2018) was 14 and riding in a car with his dad in his hometown of Las Vegas, he spotted a car wrapped with a company logo. “I thought it looked cool, and I asked my dad, ‘Why can’t we do...
The Daniels College of Business recently established the Faculty Fellowship Program to recognize and support young faculty and their research. The first four fellows named to the program are Melissa Archpru Akaka, Aimee Hamilton, Tricia Olsen and JP Tremblay. “One of...
Deciding on the right school can be difficult, especially if you’re trying to figure out what motivates you. For Deborah Finestone, it was all about opportunities, and the sheer hopefulness that comes with starting a new adventure. “I’m from Memphis,” she explained,...
When I started my business school research, Daniels College of Business was the first institution I visited. I sat through an impressive overview of the 10 programs offered and afterwards I spoke with an admissions manager. I told her about my background: a marketing...
Everyone agrees that giving back to an institution, whether in time, money, or some other way, is a gratifying experience. We asked alumni to help us understand why they give back, and below are five of the top responses: To Express Pride A charitable gift to the...
