Payal Prem Kumar examined the relationship between Tesla’s stock prices and CEO Elon Musk’s connection to President Trump.
cibic Articles
Daniels Market Research Center Elevates DU Student Experience
The Consumer Insights and Business Innovation Center provides opportunities for collecting data, interpreting it and conducting research.
DU Research Lab Uses Human Behavior to Drive Business Decisions
CiBiC is an interdisciplinary space where human behavior is researched Tucked away on the main floor of the Daniels College of Business building, an innovative research center studies the sometimes puzzling, sometimes predictable behavior of consumers. True, it lacks...
Finding Her Place
Alumna credits many hands-on experiences at Daniels in discovering and building a career path Ask Deborah Finestone (MS 2017) anything about marketing—then sit back and enjoy the ride. As she talks about her profession, it’s like watching a rose bloom. Proof that she...
Three Insights Tools for Increasing Audience Engagement
Editor’s Note: Associate Professor of Marketing Melissa Akaka wrote the following blog as a follow-up to her Arts Marketing Coffee Chat, “Research & Data: What Do You Need?,” where she shared how arts organizations can identify what kinds of data they can use to...
Engineering, Business Students Partner to Create Cat Toy
Engineering assignments may not be easy, but in Maxwell Smith’s experience, they typically have been clear-cut. Last year, for example, he was tasked with designing a robot that can ferry a container of food from one location to the next. This year, some of his...
Q&A: How Surfing Grew Into an Olympic Sport
For a lot of college students working summer jobs and internships, their education helps them make sense of their work. It was the other way around for Melissa Akaka, an associate professor of marketing at the Daniels College of Business. “I think what got me...
Decision-making Amid Constant Change
Marketing faculty share how to make your best choices Making decisions is as common as breathing—we do it daily. Yet, decision making never seems to get easier. And in a pandemic, it’s harder. Work and personal decisions—even ones that used to be simple—have taken on...
In Crisis, Nostalgia Appeals
Assistant Professor Ana Babic Rosario’s studies show that during a crisis, individuals favor nostalgia marketing The economic and social shifts due to COVID-19 have incurred unprecedented conditions. As states begin to “reopen,” brands may be wondering how to market...