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Holding students and business to a higher standard

We promise to change how you think of business and how business thinks of the world.

For more than two decades, Daniels has delivered on this promise by weaving strong values and ethics not only into our core curriculum but also into every aspect of the Daniels experience. We’ve created a learning environment that fosters integrity, responsibility and accountability among our students, faculty, alumni and partners.

At Daniels, our faculty is committed to teaching ethics across a broad spectrum of business disciplines. As one of the first business colleges to integrate business ethics and values-based leadership into our core curriculum, our faculty members are internationally recognized as leaders in the field.

The Framework for Everything We Do
In 1989, Bill Daniels approached the business college at the University of Denver with a challenge to integrate ethics education into our graduate curriculum in an effort to change the way future business leaders think and act. Today, ethics at Daniels is integrated into every level of student education—from undergraduates to MBA students to professional development for executives.

Daniels Ethical Leadership
To us, ethics is more than a buzz word. It is the foundation of all that we teach and who we are. This promise has made Daniels a leader in the field of business ethics. We teach that environmental responsibility, social responsibility and fiscal responsibility are not mutually exclusive values and that there is just one bottom line in business. Business professionals—and business education—must examine how ethical leadership can inform and improve business and vice versa. At Daniels, we teach students that being an effective business professional is about achieving financial success and creating positive change in society.

Our leadership in this area extends beyond the classroom with programs such as Business Ethics Boot Camp, Daniels’ signature undergraduate program, and the Institute for Enterprise Ethics, which provides consultation to and resources for organizations seeking to integrate ethical and socially responsible practices into their corporate culture.

The Gairald H. and Berenice L. Garrett Ethics in Business Award
This award is given by the Department of Business Ethics & Legal Studies at the spring Daniels Honors convocation. It is presented to a student or team of students with the most outstanding paper on ethics written by a graduate student(s) during the preceding academic year.

Our Namesake
Bill Daniels, namesake of our College
The story of Bill Daniels, widely regarded as “the father of cable television,” is one of vision, entrepreneurship and humanitarianism. Daniels is recognized for both his great business sense and his commitment to ethics and integrity. Bill Daniels was born in Greeley, Colorado. After graduating from the New Mexico Military Institute in 1941, Daniels joined the United States Navy and became a decorated World War II naval fighter pilot. In 1952, Bill Daniels pioneered the use of microwave technology to relay television broadcast signals, which vastly improved television reception in rural communities. The success of this technology led him to form a successful cable brokerage firm.

In 1989, Daniels presented the University of Denver with a challenge grant to update its graduate business curriculum. The goal was to create a program that taught both the business fundamentals and values-based leadership skills needed to navigate business realities. In recognition of his tremendous contributions to the College, the faculty unanimously voted to change the College’s name to the Daniels College of Business in 1994. Bill Daniels’ successful reputation in the business community was matched only by his reputation as a philanthropist. During his lifetime, Daniels donated millions to educational and philanthropic organizations. Before his death in March 2000, he created The Daniels Fund, the largest charitable organization in Colorado, which supports initiatives and organizations throughout the Rocky Mountain region, including the Business Ethics Chair at Daniels College of Business.

Bill Daniels attributed his personal and professional success to his values and principles. He grouped his values into the key areas of honesty, integrity, humaneness, reliability, loyalty, innovation and community spirit. These core values guided how he lived his life and built his businesses.

Daniels Fund Ethics Initiative Collegiate Program

The Daniels Fund Ethics Initiative Collegiate Program drives the strengthening of principle-based ethics education throughout each participating school. The ultimate goal is to instill a high standard of ethics in our young people. To date, more than 450,000 students, faculty and businesspeople have been reached by the Collegiate Program.

The Daniels Fund Ethics Initiative Collegiate Program was established by the Daniels Fund Board of Directors in 2009 as a 5-year pilot. The effort was officially launched in early 2010 with eight business schools at universities in Colorado, New Mexico, Utah and Wyoming as initial partners.

In 2019, the Daniels Fund board approved funding for the current phase of the program, which now consists of 12 partners.

Daniels Fund Ethics Initiative Principles
Act with honesty in all situations

Build trust in all stakeholder relationships

Accept responsibility for all decisions

Maintain open and truthful communications

Engage in fair competition and create equitable and just relationships

Honor the rights, freedoms, views, and property of others

Rule of Law
Comply with the spirit and intent of laws and regulations

Create long-term value for all relevant stakeholders

Consortium Members

For more information contact Corey Ciocchetti, Bill Daniels Chair of Business Ethics and director of the Daniels Fund Ethics Consortium Collegiate Program.

In 2020 alone, The daniels fund impacted:




in the business community




consortium schools


Institute for Enterprise Ethics
The Institute for Enterprise Ethics hosts various discussion venues and events for business people to discuss and examine current issues in the world of corporate integrity, responsibility, governance and leadership.

To learn more visit


Peer-to-peer discussions led by experts on Ethics and Compliance, Governance and Leadership, and Corporate Social Responsibility and Sustainability.
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Elevate Ethics

Elevate Ethics provides a forum to discuss current ethical standards in business. Each year, a panel of senior executives from leading corporations based in the Denver area gather in front of an audience to engage in the dialogue.

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