Melissa Archpru Akaka

May 14, 2019
Business owners have to make all sorts of decisions that could greatly improve or greatly deteriorate the customer exper ...
February 25, 2019
Despite our enduring fascination with the lifestyles of the one percent, it’s well documented that we—as consumers ...
October 15, 2018
New research from the University of Denver’s Daniels College of Business finds that innovation is much more than an id ...
August 29, 2018
New research from the University of Denver’s Daniels College of Business It makes sense that businesses that are good ...
May 29, 2018
The Daniels College of Business recently established the Faculty Fellowship Program to recognize and support young facul ...
February 6, 2018
Hear from Melissa Akaka, assistant professor of marketing at the Daniels College of Business, as she explores how innova ...
January 23, 2013
Akaka, Melissa Archpru and Dana L. Alden (2010), “Global Brand Positioning and Perceptions: International Advertising ...
January 23, 2013
Akaka, Melissa Archpru and Jennifer D. Chandler (2011), “Roles as Resources: A Social Roles Perspective of Change in V ...
January 23, 2013
Akaka, Melissa Archpru, Stephen L. Vargo and Robert F. Lusch (2012), “An Exploration of Networks in Value Co-creation: ...
January 23, 2013
Vargo, Stephen L., Melissa Archpru Akaka (2012), “Value Co-creation and Service Systems (Re)formation: A Service Ecosy ...