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Melissa Archpru Akaka

June 23, 2020
As COVID-19 continues to spread and shut down economies, small business owners are going to great lengths to stay afloat ...
May 8, 2020
Q&A with Associate Professors of Marketing Melissa Archpru Akaka and Ali Besharat Almost overnight, the pandemic cha ...
December 3, 2019
Whether it’s Black Friday or Cyber Monday, retailers are trying to get your holiday shopping dollars. Melissa Arc ...
May 14, 2019
Business owners have to make all sorts of decisions that could greatly improve or greatly deteriorate the customer exper ...
February 25, 2019
Despite our enduring fascination with the lifestyles of the one percent, it’s well documented that we—as consumers ...
October 15, 2018
New research from the University of Denver’s Daniels College of Business finds that innovation is much more than an id ...
August 29, 2018
New research from the University of Denver’s Daniels College of Business It makes sense that businesses that are good ...
May 29, 2018
The Daniels College of Business recently established the Faculty Fellowship Program to recognize and support young facul ...
February 6, 2018
Hear from Melissa Akaka, assistant professor of marketing at the Daniels College of Business, as she explores how innova ...
January 23, 2013
Akaka, Melissa Archpru and Dana L. Alden (2010), “Global Brand Positioning and Perceptions: International Advertising ...

Please visit DU’s COVID-19 website and subscribe to @uofdenver Twitter for updates regarding COVID-19.

Please visit DU’s COVID-19 website and subscribe to @uofdenver Twitter for updates regarding COVID-19.