Ali Besharat

Tucked away on the main floor of the Daniels College of Business building, an innovative research center studies the sometimes puzzling, sometimes predictable behavior of consumers ...

Ask Deborah Finestone (MS 2017) anything about marketing—then sit back and enjoy the ride. As she talks about her profession, it’s like watching a rose bloom. Proof that she ha ...

Engineering assignments may not be easy, but in Maxwell Smith’s experience, they typically have been clear-cut. Last year, for example, he was tasked with designing a robot that ...

Making decisions is as common as breathing—we do it daily. Yet, decision making never seems to get easier. And in a pandemic, it’s harder. Work and personal decisions—even on ...

Business owners have to make all sorts of decisions that could greatly improve or greatly deteriorate the customer experience. But, what if you had a resource that could give you i ...

Imagery is a powerful persuasive tool used by marketers to encourage consumers to imagine future experiences. Recent surveys show that most consumers tend to stay with their exist ...

New research from two marketing professors at the University of Denver’s Daniels College of Business finds that when consumers prepay for a service, they’re more likely to ind ...

New research from the University of Denver’s Daniels College of Business looks at what motivates a consumer’s willingness to pay. In their paper, “Revenue management, hedonic ...

Do you ever pause to consider your loyalty to one brand versus another? What factors drive you to purchase a particular product line, whether it’s toothpaste, milk or laundry det ...

New research from the University of Denver’s Daniels College of Business finds that the nature of products, a product’s brand, reviewers’ credibility, and the structure of on ...