Young Jin "YJ" Lee, PhD
Daniels 582
303.871.4813
Assistant Professor
Department of Business Information and Analytics
Young Jin Lee

Biography at a Glance
Dr. Young Jin Lee is an assistant professor in the department of Business Information & Analytics at the Daniels College of Business. His research interests span economic and marketing aspects of online social media, mobile IT markets, piracy and digital rights management, and adoption and diffusion of IT innovations. His work has appeared in academic journals and conference proceedings including Management Science, Journal of Management Information Systems, International Conference of Information Systems, Workshop on Information Systems and Economics, and Conference on Information Systems and Technology. Lee gained professional experience as an information strategist for Samsung Group. He is the recipient of numerous honors, awards and grants and is a reviewer for several academic journals, including Management Science, MIS Quarterly, Information Systems Research and Journal of Management Information Systems.

Education
PhD, Information Systems, University of Washington
MS, Information Systems Management, Carnegie Mellon University
BSBA, Information Systems, Ohio State University
BA, Business Administration, Chung-Ang University

Academic Positions Held
Assistant Professor of Management Information Systems, 2010 – 2013
Austin E. Cofrin School of Business, University of Wisconsin – Green Bay
Graduate Student Researcher, 2005 – 2010
Michael G. Foster School of Business, University of Washington

RESEARCH & PUBLICATIONS
Lee, Y.J., K. Keeling, and A. Urbaczewski. 2017. The Economic Value of Online User Reviews with Ad Spending on Movie Box-Office Sales. Information Systems Frontiers, forthcoming.
Thornhill, M., K. Xie, and Y.J. Lee. 2017. Social media advertising in a competitive market: Effects of earned and owned exposures on brand purchase. Journal of Hospitality and Tourism Technology, 8 (1) doi: 10.1108/JHTT-10-2016-0068.
Xie, K. and Y.J. Lee. 2015. Social Media and Brand Purchase: Quantifying the Effects of Earned and Owned Social Media in a Two-Stage Decision Making Model. Journal of Management Information Systems, 32 (2) pp. 204-238. http://dx.doi.org/10.1080/07421222.2015.1063297.
Lee, Y.J., Hosanagar, K., and Tan, Y. 2015. Do I Follow My Friends or the Crowd? Information Cascades in Online Movie Ratings. Management Science, 61 (9) pp. 2241-2258. http://dx.doi.org/10.1287/mnsc.2014.2082. Management Science Best Paper Award in Information Systems Finalist 2016.
Lee, Y.J., and Tan, Y. 2013. Effects of Different Types of Free Trials and Ratings in Sampling of Consumer Software: An Empirical Study. Journal of Management Information Systems, 30 (3) pp. 213–246. http://dx.doi.org/10.2753/MIS0742-1222300308.
Geng, X., and Lee, Y.J. 2013. Competing with Piracy: A Multichannel Sequential Search Approach. Journal of Management Information Systems, 30 (2), pp. 159–184. http://dx.doi.org/10.2753/MIS0742-1222300206.

Awards and Honors
Scholarship of Discipline Award, Daniels College of Business, University of Denver, 2017
Management Science Best Paper Award Finalist in Information Systems, Information Systems Society, INFORMS, 2016
PROF Award, University of Denver, 2016
Evert McCabe Endowed Fellowship, University of Washington, 2009 – 2010
Graduate School Top Scholar, University of Washington, 2005 – 2006
W.W. Cooper Scholarship, Carnegie Mellon University, 2002 and 2003
Everett & Rowena Travis Scholarship, Ohio State University, 2001

Media Citations
Movie Reviews on Social Networks (Faculty & Research @Foster School of Business)
(http://www.foster.washington.edu/centers/facultyresearch/Pages/online-herding.aspx)
New Research Gives Insight to Businesses on how to Respond to Online Reviews, Daniels College of Business Press Releases
(https://daniels.du.edu/new-research-gives-insight-to-businesses-on-how-to-respond-to-online-reviews/)
Hold Your Fire: When to Respond to Online Reviews, Business News Daily
http://www.businessnewsdaily.com/9187-respond-to-online-reviews.html