Pallab Paul, PhD

Daniels 497
Department of Marketing, MBA Programs, Professional MBA (Part Time)
Pallab Paul

Biography at a Glance

Pallab Paul is a full professor in the Daniels College of Business at the University of Denver. He is also the Director of the International Living and Learning Community Program (a Quality Department Award winner) in the University. Recently he became the Editor of the Journal for Advancement of Marketing Education, one of the top three marketing education journals.

Recognized for his excellence in teaching, Dr. Paul won numerous awards. These include the highest student-determined award of the University of Denver (William T. Driscoll Master Educator Award) and the highest award of Daniels College of Business (Daniels Outstanding Faculty Award for Excellence – Professor of the Year). He has been nationally recognized by the Society of Marketing Advances with their Distinguished Teaching Award.

For his research contributions, Dr. Paul won Emerald Literati Network Award for Excellence and the Highly Commended Paper of 2014 Award from Journal of Islamic Marketing. He received the Outstanding Reviewer Award of the Journal for Advancement of Marketing Education, Marketing Management Association, for his service to the profession. In 2015, Dr. Paul was named the United Methodist Church – University Scholar/Teacher, the highest honor that University of Denver bestows on a faculty member for his/her contributions in research, teaching and service to the university.

Dr. Pallab Paul’s current teaching interest lies primarily in the area of International Marketing/Branding and International Business. He also teaches courses like Consumer Behavior, Marketing Research, Marketing Strategy, Marketing Management and Promotional Strategy. He has been a true team player in the College, teaching in all possible programs (including Executive/Professional education, traditional and nontraditional MBA and undergraduate programs) for almost three decades now.

Dr. Paul’s research interest embraced the field of judgment and decision making in marketing, in particular in the “international” context. Thus his research publications focus on marketing managers’, consumers’ and marketing educators’ decision making process and outcomes across country boundaries. His research publications appeared in the following top-rated journals: American Journal of Psychology, International Journal of Research in Marketing, Journal of Advertising, Journal of Business Ethics, Journal of Consumer Marketing, Journal of Consumer Psychology, Journal of International Marketing, and Journal of Marketing Education.

Pallab Paul, a Fulbright Award-recipient (multiple times), is a globally respected scholar and has delivered seminars, workshops, and keynote addresses in more than two dozen countries. Additionally, he has worked with industry executives as a consultant, helping them formulate effective marketing strategies. A native of India, currently living in the U.S.A., Dr. Paul brings in a very wide range of marketing perspectives because of his international exposure. He received his B.E. in Mechanical Engineering from Calcutta University and Ph.D. in Business Administration (Marketing) from the University of Arizona.


  • PhD, Business Administration, University of Arizona
  • Post-Graduate Diploma, Industrial Management, Indian Institute of Science, India
  • BE, Mechanical Engineering, Calcutta University, India

Professional Academic Activities

  • Teaching: United Methodist Church – University Scholar/Teacher Award, University of Denver, 2015.
  • Research: “Mapping Confucian Values in the Context of Ethical Dimensions: Implications for Contemporary Business Practices,” Business and Professional Ethics Journal, 2018, 37, 1, pp. 141-172 [lead article].
  • Service: Editor, Journal for Advancement of Marketing Education; Director, International Living and Learning Community Program, University of Denver.

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