Pallab Paul, PhD
Biography at a Glance
Pallab Paul is a full professor of marketing in the Daniels College of Business at the University of Denver.
Recognized for his excellence in teaching, Pallab won numerous awards. These include the highest student-determined award of the University of Denver (William T. Driscoll Master Educator Award) and the highest award of Daniels College of Business (Daniels Outstanding Faculty Award for Excellence – Professor of the Year). He has been nationally recognized by the Society of Marketing Advances with their Distinguished Teaching Award.
Pallab Paul’s current teaching interest lies primarily in the area of international marketing/branding and global business. He also teaches courses like Consumer Behavior, Marketing Research, Marketing Strategy, Marketing Management and Promotional Strategy. He has been a true team player in the College, teaching in all possible programs (including executive/professional education, traditional and nontraditional MBA and undergraduate programs) for over three decades now.
For his research contributions, Pallab won the 2025 Thomas C. Kinnear/Journal of Public Policy & Marketing Award (Finalist/second place) for the most significant contribution to the understanding of marketing and public policy issues within the most recent three-year period. He also won the Outstanding Article of the Year 2023 Award from Journal of Marketing Education, and the Emerald Literati Network Award for Excellence and the Highly Commended Paper of 2014 Award from Journal of Islamic Marketing. He received the Outstanding Reviewer Award of the Journal for Advancement of Marketing Education, and later served as its Editor 2017-23. In 2015, Pallab was named the United Methodist Church – University Scholar/Teacher, the highest honor that University of Denver bestows on a faculty member for his/her contributions in research, teaching and service to the University.
Pallab’s research interest embraced the field of judgment and decision making in marketing, in particular in the “international” context. Thus his research publications focus on marketing managers’, consumers’, policy-makers’ and marketing educators’ decision making process and outcomes across country boundaries. His research publications appeared in the following top-rated journals: American Journal of Psychology, International Journal of Research in Marketing, Journal of Advertising, Journal of Business Ethics, Journal of Consumer Affairs, Journal of Consumer Psychology, Journal of International Marketing, Journal of Marketing Education, Journal of Public Policy and Marketing, and Marketing Theory.
Pallab Paul, a Fulbright Award recipient (multiple times), is a globally respected scholar and has delivered seminars, workshops and keynote addresses in more than three dozen countries. Additionally, he has worked with industry executives as a consultant, helping them formulate effective marketing strategies. He led the Department of Marketing in the Daniels College of Business at the University of Denver successfully as its chair 2017-2023. A native of India, currently living in the U.S., Pallab brings in a very wide range of marketing perspectives because of his international exposure. He received his BE in Mechanical Engineering from Calcutta University, Post-Graduate Diploma in Industrial Management from the Indian Institute of Science, Bangalore, and PhD in Business Administration (Marketing) from the University of Arizona.
Education
- PhD, Business Administration, University of Arizona
- Post-Graduate Diploma, Industrial Management, Indian Institute of Science, India
- BE, Mechanical Engineering, Calcutta University, India
Professional Academic Activities
- Teaching: United Methodist Church – University Scholar/Teacher Award, University of Denver, 2015.
- Research: “Positive Luxury: A Consumer-Centric Approach to Bridging Luxury and Sustainability,” Marketing Theory, 2025, DOI 10.1177/14705931251321822.
- Service: Editor, Journal for Advancement of Marketing Education; Director, International Living and Learning Community Program, University of Denver.