The Daniels Effect: The Business of Better Business

Programs

Admissions

Faculty &
Research

Alumni

Career
Services

Recruiters & 
Companies

About

U

Justin Land

CEO, Merchant Mortgage
Franklin L. Burns School Advisory Board

As the chief executive officer of Merchants, Justin Land leads the company’s strategic direction, operations and growth initiatives. Under his leadership, Merchants was acquired by global investments firm KKR in 2022 and has become one of the fastest growing and most reputable private lending firms in the industry, surpassing $5 billion in loans funded. Prior to being appointed CEO in 2016, Justin held multiple positions at Merchants including president and vice president. He co-founded the lending platform Orchard Funding in 2013 which partnered with and eventually merged with Merchants. Justin currently serves on the board of a private equity holding company, previously served on the advisory board of a regional bank, and he is a contributor to numerous industry organizations, publications, and panels. Justin graduated cum laude from The Wharton School of the University of Pennsylvania.