Cristin Cornell Tarr is an affiliate professor teaching marketing in the MBA@Denver program and is the founder and president (as well as marketer, speaker, trainer and corporate social responsibility specialist) at BSC Group. BSC assists companies with brand management strategies and high-impact community engagement programs. Its client portfolio includes—but is not limited to—financial, education, construction, health care, hospitality and nonprofit organizations.
Prior to BSC Group, Tarr was on staff at the South Metro Denver Chamber of Commerce. She was instrumental in building multisector collaborations to promote tourism in the South Denver region, where she launched the brand “Best Trails,” nominated for top tourism initiative in Colorado. She also received a proclamation from the City of Centennial and twice received the Leadership in Motion Award through the chamber for exemplary stakeholder engagement. Tarr founded and led the nonprofit business partnership committee at the chamber.
Tarr completed an Executive Certificate in Global Corporate Social Responsibility from Thunderbird School of Global Management and a Certification Program in Effective Facilitation. She graduated from the University of Denver Daniels College of Business with an executive MBA and completed a capstone project focused on the global feasibility of a major solar installation in Mozambique, Africa.