Ana Babic Rosario, PhD
Daniels 488
Assistant Professor
Department of Marketing
Ana Babic Rosario

Biography at a Glance

Ana Babic Rosario is interested in ways to maximize the effectiveness of social media monitoring and investment strategies, such that they improve firm performance. She is also concerned with the role of online social interaction in consumers’ lives—especially in the context of food consumption.

Her research has been published in the Journal of Marketing Research and presented at leading marketing conferences, including Association for Consumer Research (ACR), European ACR, INFORMS Marketing Science, and European Marketing Academy Conference (EMAC). Ana has served as ad-hoc reviewer for renown marketing journals, such as the Journal of Marketing, Journal of Consumer Research, and International Marketing Review.

To date, she has taught various marketing courses at the undergraduate and graduate programs, including Social Media Marketing, New Media Marketing, Introduction to Marketing, Marketing Management, and Consumer Behavior.

Featured Research

Effect of Electronic Word of Mouth on Sales


  • Ph.D., Marketing, HEC Paris, France
  • M.B.A., Marketing, Zagreb School of Economics and Management, Croatia
  • B.A., Economics and Management, Zagreb School of Economics and Management, Croatia

Related Posts