Ana Babic Rosario, PhD

Daniels 488
Associate Professor; Piccinati Chair
Department of Marketing

Ana Babic Rosario

Google Scholar Page

Biography at a Glance

Ana Babic Rosario, PhD, is associate professor of marketing at the Daniels College of Business, University of Denver. Her research has two streams: (1) technology-enabled communication and consumption, including electronic word of mouth (eWOM), online reviews, social media, and influencer marketing as well as (2) consumer nostalgia, retro-marketing, and transformative heritage consumption. Her work has been published in top-tier academic journals, including the Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science and Journal of Interactive Marketing. She regularly presents her research at leading marketing conferences, including Association for Consumer Research (ACR), INFORMS Marketing Science, European Marketing Academy Conference (EMAC) and Consumer Culture Theory (CCT). She was an invited participant at the 11th and 12th Invitational Triennial Choice Symposia. She serves on the editorial review boards of the Journal of the Academy of Marketing Science, Journal of Business Research, and Responsible Research in Business and Management (RRBM) Honor Roll, as well as ad hoc reviewer for other leading marketing and consumer research journals, such as the Journal of Marketing.

She has received prestigious University-wide and international fellowships and grants, including from the Marketing Science Institute, and has been recognized for her research and teaching efforts. She has consulted for the American Marketing Association, among others, and teaches courses in the undergraduate and graduate programs, including Foundations of Digital Marketing, Marketing Research and Introduction to Marketing.

Education

  • PhD, Marketing, HEC Paris, France
  • MBA, Marketing, Zagreb School of Economics and Management, Croatia
  • BA, Economics and Management, Zagreb School of Economics and Management, Croatia

Academic Positions Held

  • Associate Professor of Marketing (2023-present)
  • Assistant Professor of Marketing (2016-2023)
  • Visiting Scholar, Department of Marketing, Saïd Business School, University of Oxford, UK (Fall 2023)
  • Visiting Scholar, Department of Marketing, Schulich School of Business, York University, Canada (Fall 2014)
  • Instructor, HEC Paris, France (2015)
  • Lecturer, Zagreb School of Economics and Management, Croatia (2007-2010; 2013)

Awards and Honors

  • 2022 Emerging Scholar Award, Daniels College of Business
  • 2022 Faculty Research Fund Grant, University of Denver ($3,000)
  • 2022 Research Summer Support, University of Denver ($10,000)
  • 2021 Marketing Science Institute Research Grant, “Transformed Rituals” ($10,500)
  • 2021 Finalist, Weitz-Winer-O’Dell Award, Journal of Marketing Research
  • 2021 Research Summer Support, University of Denver ($10,000)
  • 2020 Internationalization Grant, University of Denver ($1,000)
  • 2020 Research Summer Support, University of Denver ($10,000)
  • 2019 11th Triennial Invitational Choice Symposium, invited participant
  • 2019 Research Summer Support, University of Denver ($10,000)
  • 2019 Brierley Institute, Southern Methodist University ($5,000) (“Incentivizing Online Reviews”)
  • 2019 Internationalization Grant, University of Denver ($2,000)
  • 2018 Highly Cited Paper, Web of Science (“The Effect of Electronic Word of Mouth,” JMR)
  • 2018 Research Summer Support, University of Denver ($10,000)
  • 2018 Certificate of Outstanding Contribution in Reviewing, International Journal of Research in Marketing
  • 2018 Certificate of Reviewing, Journal of Interactive Marketing
  • 2018 Faculty Research Fund Grant, University of Denver ($2,000)
  • 2018 Internationalization Grant, University of Denver ($2,982)
  • 2017 Highly Commended Award Winner, Emerald/EFMD Outstanding Doctoral Research Award
  • 2017 University Libraries Grant, University of Denver ($4,000)
  • 2017 Faculty Career Champion Recognition (Student Nomination)
  • 2017 Moreland Information Literacy Fund Grant ($2,500)
  • 2017 Course Design Institute grant awarded for Marketing Research course redesign ($1,000)
  • 2017 Internationalization Grant, University of Denver ($1,000)
  • 2017 “One New Thing” Grant awarded for novelty in teaching, University of Denver ($250)
  • 2017 “Designing a Career in the Marketing Academy: A Gathering of Future Leaders,” New York (one of 20 invited participants)
  • 2015 Labex ECODEC research grant (5,000 EUR)
  • 2014 Labex ECODEC research grant (5,000 EUR)
  • 2014 HEC Foundation travel grant for visit to Schulich School of Business (2,000 EUR)
  • 2014 AMA-Sheth Doctoral Consortium Fellow, Northwestern University
  • 2014 INFORMS Doctoral Consortium Fellow, Emory University
  • 2013-2015 GREGHEC conference travel grants (5,000 EUR)
  • 2011-2015 HEC Foundation PhD scholarship (53,000 EUR)

Related Posts