Ana Babic Rosario, PhD
Daniels 488
Assistant Professor
Department of Marketing
Ana Babic Rosario

Biography at a Glance

Ana Babic Rosario, PhD is Assistant Professor of Marketing at the Daniels College of Business, University of Denver. She has received university-wide and international fellowships and grants and has been recognized for her research and teaching efforts. She has consulted with Comcast and teaches courses in the undergraduate and graduate programs, including Marketing Research & Analytics, Introduction to Marketing, Social Media Marketing, New Media Marketing, Marketing Management, and Consumer Behavior.

Her research centers on electronic word of mouth and online social interaction, and she is interested in ways to maximize the effectiveness of social media monitoring and investment strategies, such that they improve firm performance. She is also concerned with nostalgic consumer practices, trust and credibility, and the role of online social interaction in consumers’ lives—especially in the context of food consumption. Her work has been published in the Journal of Marketing Research and presented at leading marketing conferences, including Association for Consumer Research (ACR), European ACR, INFORMS Marketing Science, European Marketing Academy Conference (EMAC), Thought Leadership Conference, and Competitive Advantage in the Digital Economy (CADE) Forum. She has served as ad-hoc reviewer for renown marketing journals, such as the Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Retailing, and Journal of Business Research.


  • PhD, Marketing, HEC Paris, France
  • MBA, Marketing, Zagreb School of Economics and Management, Croatia
  • BA, Economics and Management, Zagreb School of Economics and Management, Croatia

Academic Positions Held

  • Assistant Professor, Department of Marketing, University of Denver
  • Visiting Scholar, Department of Marketing, Schulich School of Business, York University, Canada
  • Instructor, HEC Paris, France
  • Lecturer, Zagreb School of Economics and Management, Croatia

Awards and Honors

  • 2018 Faculty Research Fund Grant, University of Denver ($2,000)
  • 2018 Internationalization Grant, University of Denver ($2,982)
  • 2017 Highly Commended Award Winner, Emerald/EFMD Outstanding Doctoral Research Award
  • 2017 University Libraries Grant, University of Denver ($4,000)
  • 2017 Faculty Career Champion Recognition (Student Nomination)
  • 2017 Moreland Information Literacy Fund Grant ($2,500)
  • 2017 Course Design Institute grant awarded for Marketing Research course redesign ($1,000)
  • 2017 Internationalization Grant, University of Denver ($1,000)
  • 2017 “One New Thing” Grant awarded for novelty in teaching, University of Denver ($250)
  • 2017 “Designing a Career in the Marketing Academy: A Gathering of Future Leaders,” New York (one of 20 invited participants)
  • 2015 Labex ECODEC research grant (5,000 EUR)
  • 2014 Labex ECODEC research grant (5,000 EUR)
  • 2014 HEC Foundation travel grant for visit to Schulich School of Business (2,000 EUR)
  • 2014 AMA-Sheth Doctoral Consortium Fellow, Northwestern University
  • 2014 INFORMS Doctoral Consortium Fellow, Emory University
  • 2013-2015 GREGHEC conference travel grants (5,000 EUR)
  • 2011-2015 HEC Foundation PhD scholarship (53,000 EUR)

Featured Research

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