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Undergraduate Student Spotlight: Pearce Medford

Daniels College of Business

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January 24, 2025

Get to Know: Pearce Medford

Pearce has gotten involved in numerous activities and internships during his time at DU and Daniels. He currently works at The North Face, is the vice president of the Outdoor Industry Club, works as a student success representative at DU and completed a marketing internship with Craft Sportswear. Pearce has also competed and placed in case competitions within Daniels and studied abroad in Spain!

Major

Marketing, Business Information and Analytics and Spanish minors

Year in school

Senior

Hometown

Oakland, CA

What has been your favorite DU moment?

Winning the hockey National Championship in 2022 (2024 was a lot of fun too).

What is a piece of media you’d recommend to other students?

Wall St. Journal, Barbarian Days: A Surfer’s Life by William Finnegan

What is your favorite way to get involved on campus?

Outdoor Industry Club networking and volunteer events.

What is your favorite place to relax?

Going to Trader Joe’s or doing something in the mountains with friends.

What is your favorite campus event to attend?

Battle of the Bands and the Crimson Classic 5k.

What is one piece of advice that you would tell your first-year self?

Try to have as many new and different experiences as possible.

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