When Gene Wilder sang about a world of pure imagination, it was in reference to the chocolate room in Willy Wonka’s fictional factory. The plans for Marcus Commons’ “re-imagining” are equally sweet, as revealed during the Re-Imagine Marcus Commons Competition on Feb. 23 in Reiman Theater.
Ten graduate students in the Daniels College of Business’ Real Estate and Built Environment (REBE) program—divided into three teams—presented their ideas for transforming Marcus Commons into a flexible, functional, collaborative space to a panel of six industry experts: Jeffrey Berkes (BSBA 1985), West Coast president for Federal Realty Investment Trust; Carson Erard (MS 2010), principle of Fielding & Associates; Greg Gidez, corporate manager of design for Hensel Phelps Construction; Jim Lauman, campus architect for the Real Estate Development team at Google; David Radcliffe (MBA 1993), vice president of Real Estate & Workplace Services at Google; and Mark Rodgers, university architect for DU.
Calling it “a unique and utterly essential process for our College,” Daniels Dean Brent Chrite kicked off the competition, noting the relationship between space, engagement and community. “Space matters. And we believe our students deserve a world-class physical space in what is our flagship area—Marcus Commons,” he said. “It was a completely intuitive and natural convergence to bring together the energy and insight from students in our REBE program with an incredible array of advisors, external stakeholders, supporters and our faculty, to impact the future of our College and our community.”
Barbara Jackson, director of the Franklin L. Burns School of Real Estate and Construction Management, then provided context for the presentations: The student teams were formed in fall 2016; each was paired with a professional construction and architecture firm support team; the student teams conducted extensive interviews with other students, faculty and DU’s Facilities Department about Marcus Commons; they looked at spaces at other universities and institutions; they spoke with contractors, engineers and interior designers; and each concept had to incorporate the Marion J. Crean Collaboratory—a unique laboratory and collaboration space for Burns School students that is named in honor of former professor Mike Crean’s mother.
“They have been challenged to re-imagine, and that word was quite intentional because it’s very difficult to create new opportunity and innovation when you’re burdened by what has come before,” said Jackson. “You can certainly be informed by it but I wanted the students to re-imagine what learning and an engagement and collaboration space looks like in the 21st century.”
While glass elements, “living” walls with vegetation and flexible seating that allows for varying configurations are common features of all three concepts, each team put its own spin on the re-imagining of Marcus Commons. Team Swinerton’s concept includes a fire pit on the southwest patio and the team hopes to incorporate sensors throughout Marcus Commons in a later phase to help track usage and other data. Team Fransen Pittman incorporated a slide into its design, to foster fun, creativity and wellness in the space, in addition to serving as a means of reaching the main floor from the second floor. At the heart of Team Mortenson’s concept is the collaboratory—“floating” and encased in glass—as well as an amphitheater for lectures and other gatherings. The teams’ designs range in estimated cost from $2.4 million to $6 million.
After their respective 30-minute presentations, the teams fielded questions from the judges and then took additional questions from attendees during the judges’ deliberation. Upon their return, the judges offered general observations about the teams’ approaches, concepts and presentations. “You did an exceptional job given the amount of time you had and the tools you had in your toolbox,” said Gidez. “You’re all very competitive. Kudos to you.”
While all the teams’ delivered strong, detailed presentations and well executed concepts, in the end, the judges awarded first place to the students of Team Swinerton: Tom Hanna, Taylor Iascone, Jack Ross and Lukas Schroeder. Team Mortenson—Grant Kraus, Blake Linehan and Thomas Tafur—took second place, and Team Fransen Pittman—Joanne Cho, Chris Landsinger and Lucas Malone—took third. With the winning concept chosen, Daniels will now seek funding to move forward with Marcus Commons’ re-imagining.
Although only one team came in first place, all the students received invaluable experience, learning how to work with others to tackle a complex project, while gaining new insights about the real estate and construction industry.
“Space and design influences everything that happens in our society,” said Jackson, closing the competition. “A lot of people think of real estate as just selling houses. Do you see how exciting this industry really is? And how influential?”