Reiman Professor Ron Rizzuto and Associate Professor Tracy Xu will host several media executives from China this summer. It’s part of the Chinese Executive Media Management Program (CEMMP) that the University of Denver has been a part of for 17 years.
The program was started by John and Anna Sie through the Cable Center in 2000. It brought media executives from China to the U.S. to learn about the industry in the U.S. as well as the regulatory structure in this country. The Sies provided scholarships to the executives so all of their costs were covered.
In 2016, the University of Denver negotiated an agreement with the State Administration of Press, Publication, Radio, Film and Television (SAFFRFT) to make changes in the program. In the five-year agreement, DU would provide the education for government owned media executives in China. In turn, SAPPRFT would provide financial support for the program as well as help us recruit participants.
DU hosted the first group from China following the SAFFRT agreement in July and August 2017. The inaugural program spanned three weeks and was conducted in Denver and Washington D.C.
This year, Rizzuto and Xu will host the group June 23 through July 12, traveling to Los Angeles July 9-12.
Background on John and Anna Sie:
John J. Sie, founder and former chairman of Starz Entertainment Group LLC, former member of the University of Denver’s board of trustees, and cable TV pioneer, along with his wife Anna, are major benefactors to the University of Denver and major philanthropists in the Denver/Colorado area. They are the co-founders of the Global Down Syndrome Foundation and Co-Trustees of the Anna and John J. Sie Foundation. Sie established the Sié Chéou-Kang Center for International Security and Diplomacy at the University of Denver’s Josef Korbel School of International Studies.
John was born in China and his father was the Ambassador to the Vatican for China – the Sié Chéou-Kang Center for International Security and Diplomacy at DU is named in his honor. Anna was born in Italy and established a chair in Italian Language and Literature at DU named in honor of her parents. Michelle Sie Whitten, the Sies’ daughter who runs the family foundation, worked with Dr. Rizzuto, several professors, and The Cable Center to establish the CEMMP program in 1999. The program now has 141 executive alumni in China.