The Daniels Effect: The Business of Better Business
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Assistant Professor Ana Babic Rosario’s studies show that during a crisis, individuals favor nostalgia marketing The economic and social shifts due to COVID-19 have incurred unprecedented conditions. As states begin to “reopen,” brands may be wondering how to market...
Nine DU teams compete in 2020 Inclusive Excellence Case Competition Randy Ho, an undergraduate student at DU, is studying marketing and voice performance. He and Alexander Aleman, a third-year finance major, were the two undergraduate students on Team D, one of nine...
Daniels College of Business offers eligible veterans unlimited funding The University of Denver increased its funding for veteran students through the Yellow Ribbon Program. In addition, The University of Denver’s Daniels College of Business offers eligible veterans...
Students looking to hone their sales skills and the companies interested in hiring them, please take note: The Sales Leadership Center at the Daniels College of Business is open. What is the Sales Leadership Center? In short, it’s a place to bring students and...
Major League Soccer announced Andre Shinyashiki as Rookie of the Year Former University of Denver men's soccer forward Andre Shinyashiki (BSBA 2019) has been named the Major League Soccer Rookie of the Year, MLS announced Oct. 15. In 31 matches in his rookie season in...
Blue, red, green and yellow hold insights to improve communication and emotional intelligence When it comes to personality assessments, there’s the Strengths Finder, Myers Briggs Type Indicator, Enneagram, DISC and dozens, if not hundreds, more. Chances are, you’ve...
Daniels students share advice as they reflect on their summer internship experiences It’s the first day of fall quarter at Daniels. Classes are back in session and the halls are buzzing with activity as students find their classrooms, greet one another and swap tales...
Business owners have to make all sorts of decisions that could greatly improve or greatly deteriorate the customer experience. But, what if you had a resource that could give you insight before you launched a new product or initiative? Or, what if you wanted to...
Despite our enduring fascination with the lifestyles of the one percent, it’s well documented that we—as consumers—value experiences over things. However, when managers study consumer experiences as individual events in an attempt to understand reactions to products,...
