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Marketing Articles

Increasing Inclusive Excellence

Increasing Inclusive Excellence

Nine DU teams compete in 2020 Inclusive Excellence Case Competition Randy Ho, an undergraduate student at DU, is studying marketing and voice performance. He and Alexander Aleman, a third-year finance major, were the two undergraduate students on Team D, one of nine...

Sales Leadership Center Open for Students, Businesses and More

Sales Leadership Center Open for Students, Businesses and More

Students looking to hone their sales skills and the companies interested in hiring them, please take note: The Sales Leadership Center at the Daniels College of Business is open. What is the Sales Leadership Center? In short, it’s a place to bring students and...

Daniels Marketing Graduate Named MLS Rookie of the Year

Daniels Marketing Graduate Named MLS Rookie of the Year

Major League Soccer announced Andre Shinyashiki as Rookie of the Year Former University of Denver men's soccer forward Andre Shinyashiki (BSBA 2019) has been named the Major League Soccer Rookie of the Year, MLS announced Oct. 15. In 31 matches in his rookie season in...

Seeing the World in Color

Seeing the World in Color

Blue, red, green and yellow hold insights to improve communication and emotional intelligence When it comes to personality assessments, there’s the Strengths Finder, Myers Briggs Type Indicator, Enneagram, DISC and dozens, if not hundreds, more. Chances are, you’ve...

A Look Back on Summer Internships

A Look Back on Summer Internships

Daniels students share advice as they reflect on their summer internship experiences It’s the first day of fall quarter at Daniels. Classes are back in session and the halls are buzzing with activity as students find their classrooms, greet one another and swap tales...

Faculty gathered for the grand opening of the CiBiC facility at the Daniels College of Business, celebrating the launch of the innovation space.

Open for Insight

Business owners have to make all sorts of decisions that could greatly improve or greatly deteriorate the customer experience. But, what if you had a resource that could give you insight before you launched a new product or initiative? Or, what if you wanted to...

Life is a Journey—And So is the Consumer Experience

Life is a Journey—And So is the Consumer Experience

Despite our enduring fascination with the lifestyles of the one percent, it’s well documented that we—as consumers—value experiences over things. However, when managers study consumer experiences as individual events in an attempt to understand reactions to products,...