Executive PhD
December 18, 2017
Tis the season when many of us hatch plans for the new year. Perhaps we vow to take up running, travel more or spend time with loved ones. Amid our resolutions to be better, kinder ...
June 21, 2017
Anthony Hayter, professor of business information an analytics, was interviewed by Amstat News about his experience as a Fulbright Scholar. Hayter spent his scholarship year in Chu ...
January 20, 2017
Do you ever pause to consider your loyalty to one brand versus another? What factors drive you to purchase a particular product line, whether it’s toothpaste, milk or laundry det ...
July 29, 2016
Over the past week we have seen a dizzying number of opinion pieces concerned with Verizon’s acquisition of Yahoo’s web business for a reported $4.83 billion in cash. In order ...
July 22, 2016
The innovating work happening inside the Fritz Knoebel School of Hospitality Management is being recognized on an international level. The faculty at the Fritz Knoebel School at th ...
January 23, 2013
Akaka, Melissa Archpru and Dana L. Alden (2010), “Global Brand Positioning and Perceptions: International Advertising and Global Consumer Culture,” International Journal of Adv ...
December 20, 2012
Donald Bacon, (2012). Journal of Service Research, 15(May), 199-214. Abstract To improve the overall quality of a service experience, managers often focus on enhancing particular ...